Bastion Shine expands communications and experience team following strong client growth
Bastion Shine continues to strengthen its PR, corporate, and social offering, making four strategic hires across its communications and experience team.
Camille Middleditch joins as a General Manager of Communications, building out Bastion Shine’s corporate communications offering, with deep expertise across reputation management, stakeholder engagement and media relations.
Claire Matthews joins as Director of Content, a newly created role focused on the development and production of culturally relevant, high-impact, fast-turnaround content across social and digital platforms.
Jordan Taka-Smith joins as Social Content Manager, helping drive social-first creative and execution, while Krystal Megan Warren strengthens the agency’s earned and influencer credentials as PR Senior Business Manager.
Briar Atiga joined earlier this year as PR Business Director. Briar has played a been part of delivering some of the agency’s latest activations and integrated campaigns such as Spark’s ‘Bring the Ding’ campaign, and Lotto’s sponsorship of the Polar Bare race at The Remarkables.[CM1]
Says Holly Dean, General Manager of Social: “As clients shift to more agile, channel-first content models, we’ve built a team that blends creative leadership with production rigour and implementation expertise. Claire brings a wealth of experience directing and editing social content for beauty and lifestyle brands, while Jordan brings drinks industry insight, Māori-led business experience, and a deep love of platform culture. Together, they’ll help us raise the bar on content craft, speed, and cultural relevance across every client touchpoint.”
Says Joanna James, Managing Director of Communications and Experience: “We’re seeing significant growth in corporate communications and social content creation as more organisations look to connect brand, reputation and business strategy. Our work increasingly spans corporate reporting, thought leadership, research and M&A communications, alongside social and content strategies that bring these stories to life across every channel.”
The appointments follow a series of new business wins across corporate communications, consumer PR and social media, including NordEast vehicle group including Volvo, Polestar and Geely, Reece and Jade Software further cementing Bastion Shine as one of New Zealand’s leading integrated consultancies.
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