GoodSense named sole marcomms finalist in Sustainable Business Awards’ 2025 Next List
GoodSense is the only marketing and communications sector business among a record-breaking 119 finalists in the Sustainable Business Awards 2025. The Aotearoa-based B-Corp, with team members in the UK and Australia, has been named as a finalist in the Transformational Leadership category.
The 119 finalists comprise the Next list, an annual list of innovators, entrepreneurs, projects and organisations. The Award winners in two categories, Transformational Leadership and Disruptive Innovation, will be announced at the Awards ceremony on 20 November at MOTAT Aviation Hall, Auckland.
GoodSense works with business, science and not for profit clients, using marketing and communications to grow a healthier, fairer, zero-carbon world.
Says Katherine Dewar, Founder and MD, Good Sense: “Our time and talents are finite. At GoodSense, our Associates use their skills to help organisations fixing the underlying problems that bring humans ill health and cost the rest of nature dearly. That’s a broad range of fellow businesses, not for profits, Māori organisations and researchers, but we’re all united around shared values.
“In a world where so many talented marketing professionals are stuck making people fork out for stuff they don’t need, that lasts 5 minutes before it goes to landfill, we use our marketing expertise to help change makers do more good, faster.”
GoodSense became a Certified B Corporation in July 2022, became the first kiwi agency to join Comms Declare, in 2024, asserting it doesn’t and won’t work with fossil fuel polluters, and try to honour Te Tiriti o Waitangi in how it operates. GoodSense also belongs to the Science Communicators’ Association of New Zealand, helping promote the research that underpins the solutions Aotearoa needs.
Pictured (L-R): Four of the GoodSense team – Gabrielle Pritchard (Associate), Katherine Dewar (Founder & MD), Lani Dodds (Associate), Jo Patterson (Director)
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