Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney

With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure’, a digital tennis game developed by Quantum Jump Sydney, giving Australians and New Zealanders the chance to ‘play your way around the world and win’.

The game is a timely way to connect with tennis fans and travellers alike, a large cohort of whom are in the throes of tennis mania, all while reinforcing the brand’s position as a strategic partner to global travellers – SCTI offers friendly Australasian support for the unexpected on customers’ travels.

Developed with a clear nod to the nostalgia of classic arcade games of the 80s, the 8-bit graphic look and feel, and matching digital soundscape, creates a fun and engaging vibe. Players advance through four levels spanning major global tennis locations, from Melbourne to Paris, London to New York. Up for grabs are prizes for playing.

Says Jess Strange, SCTI Chief Customer Officer: “We know how much Australians and New Zealanders love tennis, and with the help of Quantum Jump, we’ve created an experience that brings a little nostalgia, fun and enjoyment to fans. At its heart, the game reflects our commitment to being a true partner to customers who love to travel the world, looking out for them when they need us.”

Says Rachel Wintle, General Manager of Quantum Jump Sydney: “Key to this idea was creating something entirely accessible, playable and memorable. It’s been a blast bringing the retro game to life in all its 8-bit glory. Playtesting has brought out some healthy competition, and now it’s great to see it out there being enjoyed.”

The game is supported by a digital and social campaign, including innovative playable banners linking through to the main game, and runs until February.

Play it now at gamesetinsure.com

Creative Agency: Quantum Jump Sydney
Media Agency: This is Flow

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