Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London.
The film was selected by this week’s guest judge Noel Bunting, Chief Creative Officer at Publicis London.
Says Bunting: “I couldn’t ask for a better way to start the year than this Absolut Vodka ad. Mark my words, this will be one that’s referenced for years to come (by me, at least).
“It’s dripping in craft from the very first frame. The (perfect) music doesn’t begin until the helicopter door shuts. Craft. Did I wonder how they’re sipping those bloody mary’s through their suits? No. I simply don’t care. Because the film had already won me over by that point.”
Absolut Vodka and TABASCO partnered to launch Absolut TABASCO, a spicy innovation blending Absolut’s smooth winter-wheat vodka with the fermented, aged red pepper mash that has made the sauce a household name since 1868. The release is supported by a new global campaign from Wieden+Kennedy London, marking the agency’s debut creative work since being officially appointed Absolut’s global agency of record, after a competitive pitch in late 2024. The agency has also been engaged to evolve the overall brand identity. The win is an extension of the growing relationship between W+K and Pernod Ricard – including Kahlúa, Malibu, G H Mumm & Altos.
Read Noel’s Bestads review here.
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