Mitre 10 Club and Quantum Jump named global loyalty finalists

Mitre 10 Club’s ‘Discount Days’ initiative, developed with loyalty marketing experts Quantum Jump, has this week been recognised as a finalist in two prestigious global loyalty awards.

With finalists this week announced for both the 2026 International Loyalty Awards, and the 2026 Asia Pacific Loyalty Awards, it’s a credit to Mitre 10 that the ‘Discount Days’ initiative which has boosted ways for members of Mitre 10 Club to engage with the brand, has been recognised at a global standard.

The short-term sales activation, Mitre 10 Club ‘Discount Days’, has transitioned through pilot to operational implementation as part of the wider Mitre 10 Club offering. Mitre 10 Club is a customer engagement programme that on a weekly basis inspires hundreds of thousands of Kiwi with DIY and Garden content, exclusive offers and advice. The programme has been running since 2021 and has gone from strength to strength over that time.

In the APAC Loyalty Awards, ‘Discount Days’ is a finalist across two categories: Best Use of Multi-Channel Communications and Best Short Term Marketing Initiative. In the International Loyalty Awards, it’s a finalist in the category Best Short Term Loyalty Initiative Worldwide.

Commenting on being a finalist in both these awards, Jodie Swafford, Head of Loyalty & Partnerships at Mitre 10 says “Discount Days has been a real hit with Mitre 10 Club members, especially at this time where Kiwi are seeking great value. Our stores have really got in behind it, and the ROI has been tremendous”.

Ben Goodale, CEO, Quantum Jump says: “Increasing the impact of a loyalty or engagement programme is often about finding more emotive ways to connect beyond pure rational behaviour. Discount Days tapped into a human truth, and beyond that, how we connected this with members was crucial to its success. We are so delighted for Mitre 10 that it has been recognised globally.”

Creatively, the ‘Discount Days’ initiative features strong retail cues with a stopwatch visual mnemonic, further helping it cut through and connect, and acting as a springboard for engagement comms. The simplicity of the offer underpinned its success, delivering clear, time-bound value that was easily understood.

The APAC Loyalty Awards are on 19th March in Melbourne, and the International Loyalty Awards on 30th April in Atlanta, USA.

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