Kiwi expat Jordan Dale relocates to Sydney to drive APAC growth as Amplify’s Global CD

As Amplify approaches one year since joining Common Interest, the global creative agency specialising in experience, entertainment and culture has appointed Kiwi expat Jordan Dale to the newly created role of Global Creative Director.

Relocating from Amplify’s London hub to Sydney, Dale will work across the agency’s Australian, UK and US offices, helping to accelerate creative growth in APAC while continuing to collaborate on global projects. He steps into the role following four years delivering work across Amplify’s international network, including major global clients.

Prior to joining Amplify, Dale held senior creative roles at Above+Beyond in London, Colenso BBDO and Ogilvy, among other leading agencies, working across brands including OnePlus, Subway, ANZ Bank and Visa. His work has been awarded internationally at D&AD, One Show, LIA, Lovies, and Spikes, among numerous local awards in the UK and NZ.

Says Dale: “Since my first Sydney creative secondment in 2023, I knew Sydney would be a place that I’d eventually end up in.

“The combination of being able to help shape the creative growth of this part of the world, whilst collaborating with our US and UK teams, makes for exciting times ahead. And being a 3 hour flight away from home, instead of 23, is a big bonus. Being able to bring a global cultural mindset into this market, whilst diving head first into local insights feels like a fun creative challenge.”

Amplify has also confirmed the appointment of Joel Menegazzo as Creative Director. Menegazzo returned home to Australia and joined the agency towards the end of 2025 after two years at Seed. He is playing a key role in delivering content-led projects, further strengthening the agency’s creative output.

Says Gareth Davies, Managing Partner at Amplify Australia: “Building on the momentum of last year, we’re excited to have Jordan and Joel join us locally to add further creative firepower to the work we deliver for our clients. These new hires and promotions will further support our growth trajectory across APAC in 2026 and continue to raise the bar on our creative output.”

Amplify has also kicked off the new year with two internal promotions. Aaron Bilham has been promoted to Head of Production, where he will lead the agency’s production capabilities with a focus on innovation, craft and emerging technologies. Meanwhile, Caitlin Todd steps into the role of Senior Business Lead, continuing to drive key client relationships, including Amplify’s work with Netflix, delivering best-in-class integrated brand experiences.

The appointments underscore Amplify’s continued investment in creative leadership and talent development, building momentum as the agency approaches the one-year anniversary of joining Common Interest and expanding its global footprint.

Pictured (L-R): Jordan Dale, Caitlin Todd, Joel Menegazzo, and Aaron Bilham

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