The Marketing Club and Art of the Possible partner to create new opportunities for marketers and brands across ANZ

The Marketing Club, one of Australasia’s fastest-growing marketing communities, has announced a new partnership with Art of the Possible, a senior-led, fractional marketing consultancy operating across New Zealand and Australia.

 

The partnership is designed to address a growing disconnect in the market: while many experienced marketers are actively seeking meaningful work, businesses are simultaneously looking for proven talent they can plug in quickly – without the cost, risk, or overhead of traditional agency models or permanent hires.

Together, The Marketing Club and Art of the Possible aim to bridge that gap.

Founded by Chanel Clark, The Marketing Club has grown into a 15,000+ strong community spanning New Zealand and Australia, built around a clear purpose: empowering marketers to thrive through connection, capability, and opportunity.

Art of the Possible, founded in Australasia by Adam Brami, operates a radically lean delivery model – assembling bespoke teams of senior, category-experienced specialists around each client brief, then plugging those teams directly into businesses on a project or fractional basis.

Under the new partnership, The Marketing Club members who opt in will become eligible for relevant project-based and fractional opportunities flowing through Art of the Possible’s client pipeline, with talent matched based on skill set, category experience, and availability.

Chanel Clark, Founder of The Marketing Club, says the partnership was about turning community into tangible opportunity: “We’ve always said our purpose is to empower marketers to thrive – and that means more than just inspiration or connection.

“Right now, many incredibly capable marketers are navigating a tough job market, while businesses are crying out for senior expertise they can actually afford and access quickly.

This partnership with Art of the Possible allows us to actively connect those dots – helping our members access real work, and helping businesses get the experience they need without unnecessary friction.”

The announcement comes at a time when marketing roles across Australasia are attracting unusually high volumes of applicants, while brands face increased pressure to deliver growth with leaner teams and tighter budgets.

Rather than relying on fixed agency retainers or long-term headcount commitments, Art of the Possible builds flexible, fit-for-purpose teams – drawing from its own senior roster and now The Marketing Club’s opt-in network – and manages delivery end-to-end.

Adam Brami, Director of Art of the Possible, says the partnership reflects a broader shift in how modern marketing work is being delivered: “Businesses don’t need more overhead – they need the right expertise, at the right moment, applied to the right problem.

“At the same time, there’s an enormous amount of senior marketing talent sitting under-utilised or between roles.

This partnership allows us to move quickly, scale intelligently, and match experienced marketers directly to real business challenges – without the fluff, inefficiency, or cost structures that have weighed the industry down for years.”

Importantly, participation in the partnership is opt-in for The Marketing Club members, ensuring individuals retain full control over when and how they engage, while clients are matched only with talent that is genuinely available and relevant.

The partnership launches today across New Zealand and Australia, with both organisations planning to share insights, case studies, and outcomes with the industry as it evolves.

Any Marketing Club members interested in being considered for future Art of the Possible opportunities can register their interest here.

 

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