Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Pringles’ ‘Pringleleo’ via BBDO New York.
The spot was selected by this week’s guest judge Alex Collares, Associate Creative Director at VML, New York.
“This is confident, clear, and fully committed to its own logic. The idea is simple and immediately tied to the product, then pushed as far as it can go without losing focus,” says Collares. “Everything, from the story to the humor to the payoff, comes back to a single, honest truth about Pringles. It is playful without being messy, strange without being confusing, and entertaining without forgetting what it is selling. A big Super Bowl film that actually uses its time well.”
After leaving audiences guessing the identity of Sabrina Carpenter’s mystery lover, Pringles’ Super Bowl spot reveals he’s both stackable and snackable. Introducing ‘Pringleleo’, the man of Sabrina’s dreams. Constructed from Pringles after exclaiming, “I’m tired of boys, I need a man”, the star follows brand mascot Mr. P’s whispered advice to “build him”, before plunging into a 30-second passionate love affair with the edible entity. With all of the romance of a honeymoon stage, Sabrina and ‘Pringleleo’ are a match made in snacking heaven. Underscored by Fred Buscaglione’s ‘Guarda che luna’, the pair play footsies under the table, take road trips and snuggle beneath the duvet before ‘Pringleleo’ meets his untimely end thanks to a swarm of Sabrina fans. The upside? At least his body parts taste nice.
READ ALEX’S BESTADS REVIEW HERE
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