Bastion Shine becomes Bastion Aotearoa to advance the agency business

Independent integrated communications agency Bastion Shine today becomes Bastion Aotearoa. The new name marks the next phase in the agency’s evolution and emphasises its focus on building powerful organisations and brands in and for Aotearoa.

Over the past two years, the agency has invested heavily in strengthening its expert capability including in strategy, digital, creative, design, PR, social and experiential while expanding its national footprint.

Bastion Aotearoa made headlines late last year with its audacious acquisition of a senior team to grow its government and commercial offering in Wellington. Two, Wellington MD, Fleur Head and Strategy Partner Anna Gunnell, officially started last week with the rest to follow.

Toby Sellers, CEO of Bastion Aotearoa, says they’ve had a clear vision of what they wanted to achieve and the benefits it would bring the business and their clients: “Our new name, Bastion Aotearoa, not only emphasises our single-minded focus on the New Zealand market, but our ambition to create a unique, compelling, and strong offer for our clients.

“Strengthening our capability across the board is key to being able to navigate and solve increasing complex marketing challenges and environments for our clients. By bringing that capability together under ‘one roof’ and redesigning our ways of working, clients can now access truly integrated thinking to strengthen brand worlds, change behaviour, and heighten engagement with their customers”, adds Sellers.

Bastion Aotearoa is part of independent Australia-based communications agency group, Bastion. It has offices in Melbourne, Sydney, Canberra, Gold Coast, Brisbane as well as Los Angeles and New York City. It acquired leading New Zealand independent agency, Shine, in 2021, becoming Bastion Shine.

Cheuk Chiang, Bastion Group CEO, says he’s delighted with the agency’s new name, positioning, and progress: “Bastion Aotearoa is better positioned than ever to deliver integrated solutions to the New Zealand market that put people, brands, and organisations in a position of strength.”

Bastion Aotearoa’s clients include Genesis, Spark, Tower Insurance, Air New Zealand, Geely, Volvo and Whittaker’s.

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