Sam Casey joins Thompson Spencer as Head of Performance

Creative and media agency Thompson Spencer has appointed Sam Casey as Head of Performance, strengthening the agency’s integrated media offering as it continues to accelerate locally and internationally.

The appointment comes as Thompson Spencer experiences continued growth across existing client portfolios, as well as new business wins such as Musashi’s launch into the Middle East.

Casey joins from OMG, where he was Group Director of Media Implementation, leading a performance team across paid media channels. He brings deep knowledge in programmatic, paid social and search, with experience spanning New Zealand, Australia, and global markets. Casey also brings with him strong governance, process and team development experience, with a focus on building high-performing cultures.

Says Melanie Spencer, Group CEO of Thompson Spencer: “We’re in a sustained pattern of meaningful growth thanks to new wins and existing client portfolio expansion, and so we’re backing that growth with senior capability.

“Sam brings performance mastery and the kind of operational rigor that sees teams grow and flourish. He will strengthen our ability to connect insightful creative with smart media and performance to deliver results for our clients.”

Says Casey: “I’m thrilled to be joining Thompson Spencer at such an exciting point in its growth.

“The agency has built an impressive integrated model and I’ve been admiring from afar the energy around the work, the people and the leadership team’s ambition. I’m looking forward to getting to know the team and our clients, and of course getting stuck into helping shape the next phase of performance expertise and capability.”

Thompson Spencer’s integrated model brings together strategy, creative, production, media and performance under one roof. With offices in New Zealand and Australia, and campaigns running in 75 countries, the agency continues to build a full-funnel, future-focussed offering for brands that want to make a measurable impact.

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