McCann NZ leads agency pack at finalist stage of 2026 AXIS Awards with 86 finalists; Motion Sickness nabs 44 finalists; Special scores 36

The Commercial Communications Council (Comms Council) has today announced the finalists for the 2026 AXIS Awards, celebrating the most creative and impactful advertising work in Aotearoa New Zealand.

Leading the agency pack is McCann Aotearoa with 86 finalists (comprised of 55 finalists from FCB Aotearoa, 30 finalists from DDB Aotearoa and one from Clemenger BBDO Wellington). Motion Sickness has scored 44 finalists, Special has picked up 36 finalists, Colenso has secured 27 finalists and Droga5 has earned 24 finalists.

This year’s AXIS Awards finalists showcase a variety of advertising campaigns from agencies and brands across the country, highlighting the work that inspires people and drives the advertising industry forward.

The AXIS Awards will take place on Thursday, 26 March at the Viaduct Event Centre, Tāmaki Makaurau.

Says Simon Lendrum, Comms Council CEO: “Every year, the AXIS Awards shine a light on the quality of creativity, dedication to craft, and ingenuity that flows through our industry. This year’s finalists show the breadth and depth of talent that remains at the heart of the advertising and production industry.”

VIEW THE FULL LIST OF FINALISTS HERE

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel