Find a lump. Win a ute. Testicular Cancer NZ launches ‘Lump Lottery’ via Colenso BBDO
Testicular Cancer NZ has teamed up with JAC New Zealand and TikTok For Good for a new campaign, created in partnership with Colenso BBDO, that gives Kiwi men the ultimate incentive to check their balls – the chance to win a brand-new ute.
Blokes are notoriously useless when it comes to self-examining their testicles. So this Testicular Cancer Awareness Month, TCNZ is launching Lump Lottery – the ticket is in your pants.
With around 182 cases diagnosed annually, testicular cancer is the number one cancer affecting young Kiwi men. And when caught early, survival rates sit at 96 percent. Despite the dangers, the general attitude towards checking is ‘I’ll do it later’ resulting in cases being referred to clinicians late.
Lump Lottery aims to turn the ‘I’ll do it later’ attitude into ‘I need to do it now to win!’. Led by All Blacks legend, Sir Wayne ‘Buck’ Shelford – who famously had his testicle torn out in a rugby game against France – aims to educate the nation on how to check themselves.
The deal is simple: go to LumpLottery.co.nz. Learn how to check yourself. Answer yes or no to finding a lump. Go in the draw to win a brand-new JAC ute.
Says Si Vicars, CCO of Colenso BBDO: “The reality is we can’t educate men out of this illness. Kiwi blokes know they should check – they know it’s potentially deadly – they just can’t really be bothered. We have to inspire real behaviour change. Lump Lottery is designed to use a 170 horsepower ute to drag them out of this dangerous apathy.”
Says Angela Watson, CEO of Colenso BBDO: “There have been so many great campaigns over the years for breast cancer awareness that have led to some incredible results. Now it’s time to shine a spotlight on the balls of Aotearoa.”
Peter Dickens, Testicular Cancer NZ Chief Executive, says the campaign is clearly one of the most innovative and creative efforts to tackle the issue ever undertaken: “Every year we look for an opportunity to grab the attention of those at risk from testicular cancer. With JAC and our other campaign partners, we’re confident that this year we’ve found a unique formula that will make a truly positive impact on this most diagnosed cancer in young men in Aotearoa.”
The campaign will run throughout Testicular Cancer Awareness Month across TV, OOH, digital and social. With one Kiwi bloke driving away in a brand new JAC T9 ute on the 4th of May.
Colenso BBDO – Creative Agency
Testicular Cancer NZ – Charity Partner
JAC New Zealand – Automotive Partner
FINCH – Production Partner
Boxcutter – Post-Production Partner
Franklin Rd – Sound Production
Match Artists – Photography
TikTok For Good – Media Partner
PHD – Media Planning & Buying
Mango – PR
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