Droga5 named Ad Age’s Network of the Year for the first time

For the first time in its history, Droga5 has been named Network of the Year by Ad Age, marking a major milestone as the agency celebrates its 20th anniversary in 2026.

The recognition caps off a standout 2025 for the Accenture Song-owned network, with Droga5’s eight offices across Sydney, Melbourne, Auckland, Tokyo, New York, São Paulo and Dublin, delivering a breadth of work spanning creativity, effectiveness and cultural impact.

Founded in 2006 by Aussie expat David Droga, Droga5 has built a reputation as one of the world’s most influential creative networks, and this latest accolade signals a new chapter of momentum as it enters its third decade.

Across its global footprint, the network’s teams were recognised for work that combined strong creative belief with measurable business results. The win also reflects the growing integration of Droga5 within Accenture Song, as the consultancy continues to invest in creativity as a driver of transformation.

In a statement on LinkedIn, the agency said the honour was a reflection of “the incredible breadth of work, belief, and impact” delivered across its offices throughout the year, while also acknowledging the “many legends” across both Droga5 and Accenture Song who contributed to the achievement.

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