Former Colenso BBDO Managing Partner Lucy Cole joins Goldilocks as General Manager

Goldilocks has appointed Lucy Cole as General Manager, marking an early senior hire for the recently launched model supporting Westpac New Zealand.

Cole brings a strong agency background to the role, most recently serving as Managing Partner at Colenso BBDO. Prior to that, she spent six years at DDB Group Aotearoa in senior account management roles, as well as holding positions at Interbrand and FCB. Cole also spent over three years at AMV BBDO in London.

The appointment comes as Goldilocks continues to build out its team and offering, with the model designed to flex around the needs of Westpac’s marketing ambitions in New Zealand.

Cole shared the news of her move on LinkedIn, describing the opportunity as a chance to help shape something new in the market alongside Westpac’s marketing team: “Fizzed to be joining Goldilocks and the indomitable Sarah Williams and her Westpac New Zealand team, to bring something new to the market. It’s ambitious, it’s cult like (in a good way), and it needs an exceptional team.”

Goldilocks was launched by Omnicom Oceania as a bespoke model for Westpac New Zealand, bringing together capabilities across creative, media and customer experience to support the bank’s next phase of growth.

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