GWM launches Tank 300 Plug-in Hybrid under ‘BE MORE TANK’ platform via Thinkerbell Australia
GWM has again urged Australians to ‘BE MORE TANK’ in new work launching the Tank 300 Plug-in hybrid. The work, released via Thinkerbell, continues defining the Tank’s role in GWM’s Go With More brand world.
The Tank 300 Plug-in Hybrid is powered by GWM’s Hi4-T Hybrid Intelligent 4WD, a technology that puts the offroad more in reach than ever before. This innovative power is paired with a suite of driving modes that give Tank drivers the confidence to step up and BE MORE TANK as they swap the bitumen for dirt and mud and hills.
Says Steve Maciver, Head of Marketing and Communications at GWM: “The Tank 300 Plug-in Hybrid has already proven itself as one of Australia and New Zealand’s most capable electrified vehicles with true 4×4 capability, allowing drivers to ‘Be More Tank’ at every opportunity. And in the context of cost-of-living pressures and rising fuel prices the Tank 300 PHEV is not just the right car at the right time, for whatever you throw at it… It’s the future of off-roading.”
Says Sean McNicholas, Head Tinker at Thinkerbell: “When you sit in this powerful vehicle, and acknowledge the capability that surrounds you, you can’t help but hear your inner confidence start to sing. And soon, the farthest, muddiest, hilliest reaches of our beautiful land feel well in range.”
BE MORE TANK launches this weekend across screens, OOH, digital and social.
Client: GWM
Creative Agency: THINKERBELL
Production Company: The Producers
Director: Edwin McGill
Soundhouse: Electric Sheep
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