IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work

April 10 2026, 1:45 pm | BY Ricki Green | No Comments
IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work

IDC has announced the addition of photographer Amber-Jayne Bain to its roster, further strengthening its offering to agencies and brands seeking distinctive, story-led photography for campaign work.

 

Bain brings a unique dual perspective to her practice, balancing a strong commercial portfolio with a fine-art foundation shaped by her recently completed Master of Fine Arts. The result is work that combines conceptual depth with practical delivery.

Her work is characterised by a refined sensitivity to light, a strong sense of atmosphere, and an ability to capture people in a way that feels both honest and considered. Whether working in studio or on location, Bain’s approach blends technical precision with a natural, human-led perspective, making her a strong fit for campaigns that require both visual clarity and emotional depth.

IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work

“We’re always looking at how we can better support agencies in delivering strong work under real-world conditions,” says Michele Richards-Berry, Agent and Producer at IDC.

“Amber-Jayne brings a thoughtful, disciplined approach to her craft, combined with the technical confidence needed to execute across a range of brief and production environments. She’s a great fit and addition to the team and we’re very aligned in our approach.”

For agencies and brands, this translates into work that goes beyond the surface, imagery that feels grounded, human, and relevant to contemporary audiences.

“I’m drawn to work that feels honest and collaborative,” says Bain. “Photography for me is inherently relational. Projects that both forge and reveal connections between people and their contexts pull an emotional response from me that usually lands in the work. Being part of IDC means being able to contribute to projects where both creativity and the process are valued and where there’s a shared focus on making the work as strong as it can be.”

For some more Amber-Jane inspo, head over to https://idc.co.nz/amber-jayne-bain/overview

IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work IDC welcomes photographer Amber-Jayne Bain to its roster, expanding creative capability across campaign and editorial work

 

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