SharkNinja powers sales surge through retail media campaign via Zitcha and Market Media

A fully integrated SharkNinja campaign driving awareness to conversion across every major customer touchpoint within Noel Leeming’s owned retail media channels, has delivered a 12 percent increase in unit sales and significant uplifts across other key metrics.

Market Media, the retail media network of The Warehouse Group, New Zealand’s largest retail group, partnered with unified retail media platform, Zitcha, to activate a full-funnel campaign across in-store, on-site, off-site media channels, which saw a return on ad spend of more than $15.

A global pioneer in small household appliances, SharkNinja launched an always-on retail media campaign to promote its range, such as blenders and air fryers, across consumer electronics and appliance specialist Noel Leeming’s entire media ecosystem.

The strategy included leveraging in-store screens in more than 70 Noel Leeming stores nationwide to boost brand presence and product recall; on-site display and sponsored products to capture shoppers actively browsing and comparing products; EDM placement to re-engage audiences with high-performing creative tailored for email; while first-party powered social ads delivered targeted off-site reach. Through Zitcha’s Meta integrations, Market Media was able to measure performance at SKU level and close the loop on sales impact.

The campaign generated more than 830,000 impressions across all touchpoints, with over 6,400 total clicks highlighting strong shopper engagement. On Facebook, the activity delivered an impressive return on ad spend of more than $15, while EDM placements achieved a strong open rate and click-through rate, demonstrating solid engagement with the audience. Importantly, the always-on approach meant the campaign could be continuously optimised, with creative refreshes to align with seasonal priorities. In all SharkNinja saw a 12 percent uplift of hero SharkNinja SKUs compared to the previous period.

Says Jack Byrne, CEO Zitcha APAC: “This is a great example of the power of retail media in driving growth for both retailer and brand alike. The campaign ran by SharkNinja across Market Media’s network- accessing on-site, in-store as well as off-site inventory clearly demonstrates how retail media is now driving not just awareness, but direct and measurable sales outcomes.”

Says Blaine Hudson, head of product and platforms, Market Media: “This campaign showcased the power of retail media done right. SharkNinja’s commitment to innovation, paired with a highly targeted and insight-led approach, delivered standout results and meaningful engagement at scale.”

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