Coca-Cola launches global ‘Uncanned Emotions’ film via WPP OpenX ahead of FIFA World Cup 2026

The Coca-Cola Company has announced the launch of ‘Uncanned Emotions’, its second global brand film for the FIFA World Cup 2026. The latest film was developed by WPP OpenX, led by The Ogilvy Group and supported by WPP Production and WPP Media.

 

Following the high energy “Bubbling Up,” the new creative continues Coca-Cola’s immersive emotional storytelling approach, diving deeper into the unparalleled passion of football fandom. A proud partner of FIFA spanning five decades, Coca-Cola is proud to be one of the longest running partners of the FIFA World Cup.

“Uncanned Emotions,” brings to life the electrifying, unscripted moments that define the fan experience during the FIFA World Cup. Designed to both resonate deeply with every football fan and transcend sports, the film and accompanying social assets immerse audiences in the raw, high-stakes emotional journey of a fan during a match. Integral to delivering an authentic experience, the creative features legendary voices of football, with iconic announcers Peter Drury providing the play-by-play for the English version and Luis Omar Tapia for the Spanish version, lending a live-game feel to the commercial.

“FIFA World Cup 2026 is more than just a tournament—it’s one of the greatest shows on our planet. Every four years during this period, billions of hearts beat in sync, carried by the same rhythm of anticipation and hope. From the bustling streets in Rio to the fan parks in Berlin; every feeling is shared and every emotion matters—joy, heartbreak, anger, relief, pride, and even tears all have a place – every game is a roller coaster of emotions,” says Arnab Roy, President, Coca-Cola Global Category. “Uncanned Emotions embodies this spirit and showcases how Coca-Cola naturally fits into and enhances these collective human feelings that only football’s biggest stage can deliver.”

This second film in a three-part series further strengthens Coca-Cola’s role in enhancing the fan experience throughout the FIFA World Cup 2026. By embracing the full spectrum of emotions, Coca-Cola is the ultimate companion as fans navigate the drama, delight, and passion of football’s biggest event.

Beyond the screen, Coca-Cola continues to engage fans with immersive experiences, including the globally anticipated FIFA World Cup Trophy Tour by Coca-Cola, offering a rare opportunity to see football’s most coveted prize up close. Additionally, the brand is reigniting the joy of collecting with an exciting collaboration with Panini, introducing a custom sticker collection that immortalizes iconic players and teams through both physical and digital opportunities for fans worldwide.

Coca‑Cola looks forward to unveiling a series of new and immersive FIFA World Cup activations in the months ahead, inviting fans to stay tuned for more ways to feel it all.

 

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