Bestads Best TV of the Week: Unibet’s ‘Let Sport Win You Over’ via La maison créative Justement
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Unibet’s ‘Let Sport Win You Over’ via La maison créative Justement, Paris.
The film was selected by this week’s guest judge Sinead Roarty, Executive Creative Director at VML Czechia.
“This spot totally won me over. I was that kid who was always the last one picked for the sports team, yet I can’t resist kicking a stray ball. Neither can robots, it seems,” says Roarty. “It’s pure joy watching these dead-eyed, metallic threats to humanity suddenly get swept up in the contagious thrill of playing and watching sport. It’s ridiculous in the best way. Because that’s the thing about sport: it doesn’t care who or what you are. It just brings us together.”
In a retrofuturistic seemingly programmed world a simple ball disrupts the established order. A pass, a control, a shot… and coding gives way to the joy of sport, the robots yielding to the lure of the ball and throwing themselves into an impromptu game – a visual metaphor for that contagious energy which transcends generations and cultures.
Want to see your work featured? Enter the weekly Bestads judging for a chance to have your work showcased in front of an international audience of advertising professionals. It’s free to upload ads and campaigns – and all ad formats are welcome.
Submit your latest work here.