Scroll Media secures exclusive representation deal with AccuWeather for Australia and NZ

Scroll Media, a leading digital media representation firm, today announced it has signed an exclusive representation agreement with AccuWeather, the most trusted source of weather forecasts and warnings with proven Superior Accuracy.

The deal grants Scroll Media exclusive rights to represent AccuWeather’s premium advertising inventory across Australia and New Zealand. This partnership enables advertisers to leverage AccuWeather’s highly precise, hyper-local weather data to activate targeted, weather-triggered campaigns that align with real-time user intent and daily behaviours.

Weather profoundly influences consumer decisions and AccuWeather’s proven Superior Accuracy makes it an invaluable tool for brands seeking contextual relevance. Scroll Media has already successfully executed local weather-triggered campaigns for major brands, and is currently in advanced discussions with numerous advertisers eager to connect with users engaging with weather information in their everyday lives.

“Weather governs a significant portion of our daily intent and decision-making,” says Jane Ormsby Managing Director of Scroll Media. “From practical choices like outdoor activities to lifestyle decisions such as going to the beach, it’s a powerful driver of behaviour. We are delighted to represent AccuWeather exclusively in Australia and New Zealand—its forecasts are renowned for exceptional accuracy, making it the ideal partner for delivering impactful, data-driven advertising solutions.”

Says Brian Lavery, Head of AccuWeather International Sales: “We are thrilled to expand our successful partnership with this exclusive representation agreement. Australian traffic on AccuWeather has grown substantially to over 2 million monthly users, driven by ongoing enhancements to our data precision and forecast reliability. This surge in our user base enhances opportunities for both mass-reach and highly localised campaigns across Australia and New Zealand.”

Through this partnership, Scroll Media offers advertisers a range of high-impact ad formats on AccuWeather, and specialised weather, health and lifestyle data advertising solutions. These segments and formats allow brands to engage audiences at key moments when weather context is most relevant.

For more information about advertising opportunities with AccuWeather via Scroll Media in Australia and New Zealand, please contact Scroll Media directly.

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