Pedigree launches new global campaign ‘Good Then, Better Now’ via Colenso BBDO

Pedigree has launched a new global campaign ‘Good Then, Better Now’ via Colenso BBDO, which taps into the nostalgia of childhood pets to reinforce the brand’s long-standing credentials in dog nutrition.

 

The work leans into a simple truth: while the pet food category has become increasingly complex, many dog owners grew up with pets that thrived on Pedigree.

The campaign stitches together real childhood photos and home videos from pet owners around the world, celebrating the enduring bond between people and their dogs while drawing a line from past to present.

The campaign has launched in the US across social, print and AV, with further rollout planned later this year.

 

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