Fresho appoints TAG to drive digital growth

Leading order management platform Fresho has appointed TAG to lead its digital advertising and creative strategy across Australia and New Zealand (ANZ), UK and US markets.

The partnership will support Fresho’s growth, with a focus on elevating lead quality and driving stronger commercial outcomes across its B2B SaaS platform for the food distributor and wholesaler supply chain.

TAG will deliver a data-led acquisition strategy, designed to enhance creative performance and drive scalable digital impact.

Fresho Director Nick Beattie said TAG’s strategic approach and expertise in performance marketing made the consultancy a natural fit: “As we continue to grow across ANZ, the UK and the US, we need a partner who can combine sharp creative thinking with rigorous performance execution.

“TAG brings a proactive mindset and a clear focus on lead quality, which is critical to our success across global markets.”

TAG Partner, Zoe Goodhardt said the partnership reflects a shared focus on scalable, performance-led growth: “The wholesale supply chain is undergoing rapid digital transformation. We’re excited to support Fresho with acquisition strategies that deliver measurable impact.”

TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Its client portfolio includes MYOB, Shippit, Morgans, Australian Unity, Deakin University and Nielsen.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel