Bestads Best TV of the Week: Consejo Profesional de Agrimensores’ ‘Study Surveying’ via FROM
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Consejo Profesional de Agrimensores’ ‘Study Surveying’ via FROM.
The film was selected by this week’s guest judge Lisa Fedyszyn, Chief Creative Officer, Special, New Zealand.
Study Surveying flips the logic of career choice in Argentina, exposing the overcrowding of ‘dream jobs’ and redirecting attention to a profession no one was choosing, but everyone needs.
Says Fedyszyn: “‘What should I do with the rest of my life?’ is a question I constantly ask myself. And so must those choosing what to study.
“The competition and overcrowding of other professions easily helps to check off what not to study. The simple, funny execution of this helps make the decision.
“And what could be better than a job that’s outdoors, physical and real.
“Right, now please excuse me while I go into a windowless room for a meeting about AI.”
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