The Warehouse Group appoints Together as integrated media partner

The Warehouse Group has today announced the appointment of leading independent media agency Together as its partner for media planning, buying, social and content.

The partnership covers three of New Zealand’s most prominent retail brands: The Warehouse, Warehouse Stationery, and Noel Leeming.

Together will be tasked with driving integrated growth strategies, leveraging data-led planning and the agency’s own NZ-built media tools to deepen the Group’s connection with New Zealanders.

Frankie Coulter, Chief Marketing Officer at The Warehouse Group, says the agency’s New Zealand ownership and strategic approach was a key factor in the decision: “Together has a unique ability to blend strategic media planning with technology, creativity and content capabilities, in a fully independent model. We are excited to work with them to drive even more value for our customers across The Warehouse, Warehouse Stationery, and Noel Leeming.”

The partnership further cements Together’s position as one of New Zealand’s fastest-growing media agencies. The agency will lead the account from its Auckland office, deploying a multi-disciplinary team across media planning, buying, analytics, content, customer and technology to service the Group’s diverse retail portfolio.

Pen Brown, Managing Director, Media at Together, says the agency is proud to partner with such an integral part of New Zealand’s retail landscape: “The Warehouse Group brands are icons in this country, and the opportunity to work across such a broad and influential portfolio with such an ambitious and creative marketing team is incredibly exciting. Our focus will be on delivering a seamless, data-driven approach that connects media, social and content to deliver real commercial impact. We can’t wait to get started and help these brands navigate the next chapter of their growth.”

The appointment is effective from 1st May 2026 for The Warehouse and Warehouse Stationery, and 1st August 2026 for Noel Leeming.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel