Westpac NZ brings people-powered rescue chopper to life in first campaign via Goldilocks

Westpac NZ has launched a surprisingly playful Chopper Appeal campaign via Goldilocks – its dedicated agency model created by Omnicom Oceania – highlighting that the chopper can only come to the rescue if people power is behind it.

Rolling out this week the campaign is spearheaded by a 60″ hero TVC, and supported by 30″, 15″ and 6″ cutdowns, plus OOH, digital, and social activity. A dedicated social idea will also launch in coming weeks as part of the Chopper Appeal, followed by broader brand work.

Brought to life with a lamington-inspired film, the campaign shows how something as seemingly inconsequential as a two-dollar bake sale cake can contribute to something bigger… much bigger… cut to the iconic Airbus H145 Westpac chopper made entirely from humans, and without the aid of AI.

Says Dan Wright, CCO, Goldilocks: “Like so many other categories, the banking category is yearning for something new. We’re starting with a new way to remind people of the phenomenal things we can do together. We hope they love it, but most of all, we hope they get together to help make this critical life-saving service possible – especially Jeff.”

Says Sarah Williams, CMO, Westpac NZ: “When our agency partner Goldilocks suggested building a rescue helicopter made of real people to show that if we all work together, we can create something bigger, our team were all in. The result is phenomenal and I can’t wait to see the impact the campaign has.”

Westpac NZ has been a proud sponsor of the chopper for over 40 years.

Brand: Westpac New Zealand
Agency: Goldilocks
Director: Daniel Warwick
Production Company: Scoundrel

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