Bestads Best TV / Film of the Week: Flipkart’s ‘SASA LELE 2.0’ via Kinnect India
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Flipkart’s ‘SASA LELE 2.0’ via Kinnect India.
The film was selected by this week’s guest judge Freddie Coltart, Creative Director at McCann New Zealand.
Flipkart and Kinnect are back with the weird, and it’s for sure bizarre bizarre. Last year’s summer earworm and shopping spree, SASA LELE, returns – bigger, louder, and unmistakably doubled. SASA LELE 2.0 is Flipkart’s second edition of its summer sale that’s now so big, saying it twice isn’t a creative choice, it’s a necessity. Offers on offers, deals on deals, and discounts on discounts. This year, SASA LELE 2.0 isn’t just a sale, it’s India’s first ever Sale pe Sale (a sale on top of a sale).
Says Coltart: “This casting is amazing. I’m truly jealous of the talent options in a nation of nearly 1.5 billion compared to our measly 5 mil. This is paired with fantastic direction and beautiful, considered set design.
“Songs can be annoying (especially a minute long) but this one was absolutely not.
“Wish the end frame was as sexy as the rest but still a fun, detailed, rewatchable film. Nice work.”
Want to see your work featured? Enter the weekly Bestads judging for a chance to have your work showcased in front of an international audience of advertising professionals. It’s free to upload ads and campaigns – and all ad formats are welcome.
Submit your latest work here.