Latitude Homes celebrates the many ways Kiwis live in new national campaign via Contagion

Latitude Homes has launched a new, national brand campaign with integrated creative and media agency, Contagion, showcasing both the breadth of homes the business builds across the country and the people they’re built for.

Titled Built for every type of Kiwi, the campaign reflects the reality that there is no single version of a “typical” home buyer. From upsizers and downsizers, to first‑home buyers, investors and extended families, the work shows the scale and variety of Latitude Homes’ offering, grounded in real homes and real lives.

The campaign positions Latitude Homes as a national builder with a strong local heartbeat. While the brand operates right across New Zealand, each home is delivered through local owner‑operators who live in their communities, work alongside local suppliers, and stay closely involved from design through to handover.

“Every home begins with you and with the right builder; the journey is simpler, smarter, and more rewarding than most Kiwis expect.,” says Marc Hunter, Managing Director of Latitude Homes.

Running across video, digital, out‑of‑home, social, search and content partnerships, the campaign balances national consistency with regional relevance, ensuring the work feels recognisable and grounded wherever it appears.

“We loved bringing this fully integrated campaign to life. Huge thanks to our media partners for your support and collaboration in backing a fantastic New Zealand business, Latitude Homes Limited,” says Suzanne Breslin, GM of Media at Contagion.

Dean Taylor, CEO of Contagion, said the work focused on bringing together Latitude Homes’ scale and its hands‑on approach: “Latitude Homes has the reach and capability of a national builder, but the experience people talk about comes from dealing directly with local owners who genuinely care. This campaign is about showing that breadth, not just in the homes they build, but in the people they build them for.”

The creative brings that idea to life through a series of simple vignettes, categorising different ‘types’ of Kiwi homeowners while reinforcing a shared truth: everyone’s needs are different, but everyone deserves the same level of care.

The work reinforces a simple promise at the heart of the campaign: homes delivered with care, on time and on budget, across every stage of life.

Client: Latitude Homes
Agency: Contagion

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