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Download your FREE hi-res PDF of the Campaign Brief Hot Agencies Chart for New Zealand

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The annual CB Agency Hot Agencies Chart is a must for all agency CEOs and CCOs plus marketers on the look-out for a new

Sounds Gay, Count Us All In: Auckland goes all out for pride via dentsu Aotearoa

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Dentsu's partnership with major pride festival 'Big Gay Out' this week delivered a powerful celebration of community...

A Kiwi or Aussie going to Cannes Lions this year? Let CB know now to secure your invite(s)

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STRICTLY BY INVITATION ONLY SO SECURE YOUR INVITE NOW

Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India

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The film was selected by this week's guest judge Sandra Bold, Chief Creative Officer at VML Netherlands.

Campaign Brief Creative Circle: What’s hot in February?

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This month's Creative Circle features Liz Richards; Raymond Otene McKay, Julie Spedding and Gary Steele.

Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

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We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com [part of Campaign Brief]

Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

DDB crowned Campaign Brief 2025 NZ Agency of the Year ~ cultural relevance, people-first leadership, creative + craft excellence at scale

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CB recognises DDB for its consistency of craft, cultural relevance, people-first leadership and sustained creative excel

2026 CB HOT LIST: NEW ZEALAND’S TOP AGENCIES

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CB presents the top 14 New Zealand agencies ~ out of 50+ nationwide ~ that impressed with Seen+Noted work in 2025...

NZ-born skincare brand essano launches new ‘Full Disclosure’ campaign via Bastion Aotearoa

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New Zealand-born skincare brand essano has launched Full Disclosure, a bold new brand campaign via Bastion Aotearoa...

Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

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Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’.

Sven Huberts joins LePub as Global President to lead next phase of growth

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LePub has today announced Sven Huberts' appointment as Global President.

Breast Cancer Foundation NZ appoints Special as lead strategic and creative agency

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Breast Cancer Foundation NZ (BCFNZ) has appointed Special as its lead strategic and creative agency in a new partnership

Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

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Anchor has partnered with Sky and creator Polly Markus of Miss Polly's Kitchen to launch a new culinary campaign that...

HelloFresh and The Blues ‘Take Back Dinnertime’ in new campaign via Augusto and CornerStore

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Following the kick-off of The Blues' 2026 season this past weekend, HelloFresh is celebrating its ongoing partnership...

Curious Nation scores Goodman Fielder in hat-trick of new wins across ANZ and Japan

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Brand activation agency Curious Nation has kicked off the year with a strong run of three new business wins...

Woolworths NZ brings drive-thru convenience home for burgers launch via Dentsu Creative

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To support the launch of its new and improved beef burger patty range, Woolworths New Zealand partnered with Dentsu...

2026 CB NZ HOT LIST #2: SPECIAL

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Notable work: Greyhounds As Pets 'Simpsons', 'Greyhounds catwalk'; Tourism New Zealand 'A Minecraft Movie'; NZ Governmen

2026 CB NZ HOT LIST #3: COLENSO

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Notable work: Skinny Mobile 'Skinny for life' (AI clone); Spark 'It's better with Spark'; Delivereasy 'F***ing Bananas'

Anthem appoints Conor Roberts and Alicia Lemmer

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Senior corporate communications specialist Conor Roberts and up-and-coming communications professional Alicia Lemmer...

2026 CB NZ HOT LIST #4: THINKERBELL

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Notable work: Blunt Umbrellas ‘Engineering Joy’; Muzza’s Pies ‘Cat Flavoured Pies’; Jetstar ‘Reverse Psychology Sale’;

2026 CB NZ HOT LIST #5: DROGA5

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Notable work: Hard Rated 'Come back to NZ Grayson' and 'One less reason to move to Australia'; Asahi Long White 'Sugar

OMD NZ names Blair Alexander as new CEO

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Omnicom Media (OM) agency OMD has appointed Blair Alexander as CEO of New Zealand, effective 2 March, to lead...

Publicis Groupe ANZ launches Le Truc down under led by chief creative officer Dave Bowman

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Publicis Groupe Australia and New Zealand has rolled out its creative collective Le Truc locally, extending the model...

Westpac NZ rewards ‘the real ones’ at Laneway Festival 2026 in new immersive campaign

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Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch 'Laneway Loot' - an immersive campaign cr

NZ creative agency Multiplied opens in Australia – headed up by Alex Edwards as Partner / MD

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Independent New Zealand creative agency Multiplied is making its first international expansion with the opening of an of

Bendon celebrates the multi-dimensional woman in ‘No Woman Is One Woman’ campaign via YS.

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The campaign stars iconic Australian model and writer Jessica Leahy, whose advocacy for body confidence, empowerment...

Ford launches ‘Ready Set Ford’ global campaign in NZ ahead of the Australian Grand Prix

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Ford Australia has announced its global brand campaign 'Ready Set Ford' will inspire minds and rev hearts Down Under...

NYF Advertising Awards names eight leaders as 2026 Specialty Jury Chairs

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NYF and the 4A's expand in-person judging program with specialty executive juries.

The Type Directors Club launches 2026 call for applications for three global scholarships

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The Type Directors Club, the world's leading typography organisation, has opened the call for applications for its three

Blueberry Markets taps Augusto to lead storytelling for Bonds Flying Roos SailGP Team

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Creative agency Augusto has been appointed by Blueberry Markets in Sydney to deliver the creative storytelling and...

Dentsu confirms Vanessa Nicol as Chief Operating Officer for dentsu ANZ

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Dentsu has today confirmed the permanent appointment of Vanessa Nicol as Chief Operating Officer for dentsu ANZ.

Daine Kingma and Jemma Titheridge to join VML Wellington’s leadership team alongside newly promoted Head of Media Kate Thomson

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VML has announced a new leadership team for its Wellington agency, with Daine Kingma joining as...

NFL appoints 2045 to its agency village across Australia and NZ; launches new TV campaign

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The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia...

The One Club promotes Adam Izen to newly-created Chief Awards Officer role

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The One Club for Creativity announced the promotion of Adam Izen to the newly-created position of Chief Awards Officer.

Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York

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The spot was selected by this week's guest judge Alex Collares, Associate Creative Director at VML, New York.

Match Artists signs Sophie Miya-Smith

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Match Artists has announced the signing of Sophie Miya-Smith, introducing the New Zealand photographer as the newest...

New Board appointments set LUMO up for growth

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LUMO Digital Outdoor has announced the appointment of Dan Wright from The Loom and Georgia Mahaffie from One NZ...

Rinnai appoints YoungShand as media partner

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Rinnai, a leader in home heating and water heating solutions, has officially appointed independent agency YS.

Pead launches new service to help brands influence AI answers

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GEO / AEO is an emerging field focused on impacting what shows up in generative AI.

Southern Cross puts real members centre stage in ‘The Feel Good Project’ campaign via TBWA NZ

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TBWA\New Zealand has launched the Feel Good Project, a new campaign for the Southern Cross brand which is a...

Bastion Shine becomes Bastion Aotearoa to advance the agency business

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Independent integrated communications agency Bastion Shine today becomes Bastion Aotearoa.

Havas Group ANZ promotes Olly Taylor to expanded Chief Strategy Officer role

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Havas ANZ is strengthening the strategic foundations of its Village model, expanding the remit of Olly Taylor, and...

The Kid LAROI becomes’The Man LAROI’ in latest Uber Eats campaign for the ‘ages’ via Special

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The cheeky campaign, directed by 3&7's Steve Ayson, reminds viewers that Uber Eats can deliver more than their...

True shifts charity shop perceptions in ‘Nothing New for Good’ campaign for Mercy Hospice

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From hidden gems to fashion statements and lives lived in every seam, NZ indie agency True has brought the stories of...

Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Meadow Fresh launches fantasy league for cows in new campaign via McCann New Zealand

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Game lets players draft real cows, score points from farm and milking shed data, and compete for a $20,000 top prize...

WPP to fold Ogilvy, VML and AKQA into single creative banner

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WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic...

The Marketing Club and Art of the Possible partner to create new opportunities for marketers and brands across ANZ

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The partnership is designed to address a growing disconnect in the market: while many experienced marketers are...

Kiwi expat Jordan Dale relocates to Sydney to drive APAC growth as Amplify’s Global CD

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As Amplify approaches one year since joining Common Interest, the global creative agency specialising in experience...

Kiwi expat Liam Crerar joins Publicis London as Senior Creative

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Publicis London has appointed Kiwi expat Liam Crerar as Senior Creative.

Harry Preston joins Shuttlerock as Managing Director, ANZ

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Preston brings more than two decades of experience working at the intersection of creativity, production and agency...

Art Directors Club announces the jury for the new ADC AI Visual Design Dreamina AI category

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Part of the ADC 105th Annual Awards, free to enter; winners receive ADC Cubes and cash prizes totaling $30,000.

NYF Advertising Awards and Paul Marobella launch 2026 season of ‘State of the Biz’ podcast

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New York Festivals Advertising Awards and Global Head of WPP Studio X Paul Marobella have launched the 2026 season of...

Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

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On Time deadline: Thursday 23 April 2026. Late deadline: Thursday 30 April 2026.

Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

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This film was selected by this week's guest judge Noel Bunting, Chief Creative Officer at Publicis London.

Mitre 10 Club and Quantum Jump named global loyalty finalists

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Mitre 10 Club's 'Discount Days' initiative, developed with loyalty marketing experts Quantum Jump, has this week been...

Former DDB Aotearoa MD Nikki McKelvie joins Dentsu Creative Aotearoa as Managing Director

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Former DDB Aotearoa MD Nikki McKelvie has joined Dentsu Creative Aotearoa as its new Managing Director.

misterwolf appoints former Saatchi & Saatchi GM Susie Darling as Partner + General Manager

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Following a record year in 2025 independent creative agency misterwolf has appointed Susie Darling as Partner and GM.

AWARD School 2026 applications now open

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Applications are now open for AWARD School 2026, with the 12-week part-time program set to run from March to July.

Raglan rides a wave of growth with first ever brand campaign via The Enthusiasts

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Raglan Food Co, born and raised in Raglan, has launched its first brand campaign via The Enthusiasts.

MAD STARS 2026 opens for entries

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Entries for MAD STARS 2026 are open worldwide until June 15 and may be submitted via the official website.

Top brand-side leaders announced for the 2026 One Show Creative Marketer jury

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The One Club for Creativity has announced the group of top brand-side professionals who will serve on the jury for...

Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

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The line-up also highlights the growing influence of independent agencies, alongside leaders from global brands and plat

Autovision Brand Value evaluation report 2025 sees Toyota returns to #1; Volkswagen in at #2; China’s BYD enters for the first time at #3

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Ecosystem capabilities and sustainability have emerged as the new core metrics for automotive brand value, according...

Billboard campaign puts fossil fuel advertising under the spotlight in New Zealand

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Comms Declare taps Supergood and Alchemy One to reach politicians in major city centres.

Guardians designs identity inspired by Aotearoa’s birthplace for ahi kā iwi Rangitāne o Wairau

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Rangitāne o Wairau is widely recognised as kaitiaki of Te Pokohiwi o Kupe, the birthplace of the nation, the origin...

Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...

Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner

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Global competition challenges creatives to turn their best unmade ideas into award-winning commercials.

YS appoints Ginny Woo to Digital Marketing Manager role

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Independent creative agency YS has announced the appointment of Ginny Woo as Digital Marketing Manager.

John West launches biggest brand campaign in years across Australia + NZ via Clemenger BBDO

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John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and NZ...

Kiwi expat Kirsten Rutherford departs TBWA\Chiat\Day, LA after 11 years for Lead Creative role at DoorDash

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Kiwi expat Kirsten Rutherford has departed her role as Executive Creative Director at TBWA\Chiat\Day LA after 11...

Neil Heymann takes creative reins across Accenture Song and Droga5 as Global CCO

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Droga5 has confirmed a global creative leadership transition, with Accenture Song Global Chief Creative Officer Neil...

Megan D’Audney returns to New Zealand for Managing Partner role at Designworks

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Designworks, one of New Zealand's leading brand design agencies, has appointed seasoned leader and business founder...

GWM launches Hi4-T technology by taking Olympic and Paralympic sport uphill via Thinkerbell Australia

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Thinkerbell has launched GWM's Hi4-T technology by taking Olympic and Paralympic sport uphill, with a GWM Tank 500...

ChristchurchNZ invites Aussies to ‘Discover Different’ in new campaign via Not Another

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Australian travellers are encouraged to experience a destination unlike anywhere else, as ChristchurchNZ launches...

Special promotes Gareth Rice to Creative Director

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Independent creative agency Special has announced the promotion of Gareth Rice to Creative Director.

Saatchi & Saatchi New Zealand promotes Annabel Rees to General Manager – Clients

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Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership and...

Pead strengthens consumer leadership with promotion of Jack Spence to Account Director

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Leading creative communications and reputation management agency Pead has announced the promotion of Jack Spence to...

Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

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This film was selected by this week's guest judge Angelo Maia, Executive Creative Director, the community, New York.

Chartered Accountants ANZ unveils next phase of ‘Make Epic Things Happen’ via Connecting Plots

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Chartered Accountants ANZ (CA ANZ) and independent creative comms agency Connecting Plots Group have launched the...

Payper launches New Zealand’s first AI press release builder

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Results-based PR agency Payper has today launched New Zealand’s first dedicated AI press release builder.

Springboards exposes ease and risks of large-scale generative models in new ‘Dangers of AI’ ad

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Highlights the power and pitfalls of generative AI, reinforcing the need for tools built to elevate creative thinking.

VML’s The Future 100: 2026 report reveals how brands must sell to a ‘dysoptimistic’ generation

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VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture...

GWM unites Cannon and Cannon Alpha utes under ‘More Can Do’ platform via Thinkerbell Australia

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GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform 'More Can Do'.

ESPN campaign encourages fans in Australia and NZ to ‘Have a Siiiiick Day’ for Super Bowl LX

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ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick...

ADFEST 2026 Human+ reveals sessions on soaring above challenges

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Joohee Lee’s realm is Samsung's global campaigns. She has redefined brand advertising by blending new technologies...

System1 and Effie launch ‘The Creative Dividend’

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Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative...

Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...