Archive

Ad Net Zero Aotearoa launches new guide to help advertisers cut carbon and boost efficiency

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New Zealand advertisers now have a practical, proven toolkit to be carbon efficient, without compromising budget or...

Shoof International appoints Tonic Communications to lead PR and social

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Shoof International, a market leader in animal care and handling solutions, has appointed Tonic Communications to...

Bestads Best of the Week Reviewed by Elena Knox, Executive Creative Director, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

MARS launches new Skittles Cloudz with Met Service website and Britomart takeover

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Thousands of Auckland commuters experienced a colour and flavour burst with a visual takeover of Britomart station to...

Beyond the Brief: Motion Sickness on Amplifying Māori Voices with Aotearoa’s Greatest Roll Call

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For its latest campaign with Whānau Ora, Motion Sickness set out to inspire more Māori to enrol in the Māori...

Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry

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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...

Wattie’s has the backs of young Kiwis in new campaign + activation via Curious Nation

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Whether it’s an all-day exam cram, a spontaneous social event, or just a hard day at work, for many young Kiwis life...

Te Herenga Waka encourages students to ‘Make Wellington Your Campus’ in new work via 81

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Te Herenga Waka—Victoria University of Wellington has partnered up with creative agency EightyOne to launch a new...

LIA extends entry deadline: Thursday September 4

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The London International Awards (LIA) has extended its entry deadline for 2025.

Jess Wheeler: Some things that have left a dent in my brain. A selection of work that has stuck.

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By Jess Wheeler, Creative Director, SICKDOGWOLFMAN

MintHC signals strong momentum with eight new appointments across strategy, creative + digital

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Strategic marketing and creative agency MintHC has expanded its team with a series of new appointments across digital...

Tribal Aotearoa takes aim at Gen Z’s individuality in witty campaign for Samsung’s Z 7 foldables

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The campaign, directed by Stephen Carroll, asks the question - why have the same phone as everyone else?

Fathom officially launches Kingsland VFX facility

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Fathom has officially opened the doors to its purpose built facility in Kingsland, Auckland NZ.

NYF Health Opens 2025 Awards with Allison Ceraso and Kathleen Nanda at Helm of Executive Juries – Early Bird Deadline Thursday Sept 15

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NYF Health expands with new categories and the 2025 call for entries campaign via The Bloc.

JCDecaux New Zealand launches new brand positioning ‘Be Seen. Be Remembered.’

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JCDecaux has launched its new brand positioning 'Be Seen. Be Remembered.', reinforcing its focus on delivering...

TBWAMedia Arts Lab (MAL) to sponsor Creative LIAisons and LIA Jury Lunch in Las Vegas

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TBWAMedia Arts Lab (MAL) will sponsor a lunch for 125+ Creative LIAisons Global Coaching Academy mentees and the...

Bestads Best of the Week: DiDi’s ‘Yes, I DiDi’ via Sunday Gravy, Australia

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The spot was selected by this week's guest judge Hunter Fine, Group Creative Director, Mischief, New York.

Bestads Best of the Week Reviewed by Hunter Fine, Group Creative Director, Mischief, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Three from New Zealand and Australia named to 2025 ONE Asia Creative Awards jury

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Three leading creatives in Australia and New Zealand are among those who have been selected to serve on jury for the...

AWARD School announces world-class Super Jury to select 2025 national top student

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The Australasian Writers and Art Directors (AWARD) has announced the lineup of international ‘Super Jurors’ who will...

Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory

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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?

Toitū spotlights NZ’s leading sustainable brands in new campaign via Contagion

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Toitū Envirocare, a science-led certification business supporting organisations in reducing emissions, working more...

Cannes Grand Prix winners, creative chaos and insights: New sessions revealed for This Way Up

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Two of the most talked-about campaigns of 2025 — Make New Zealand the Best Place in the World to Have Herpes and...

LIA entry deadline: Today, Wednesday July 23

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Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...

MAS appoints Yarn as strategic and creative agency, launches new brand platform

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New Zealand-owned insurance and investment mutual MAS has appointed independent creative agency Yarn as its new...

Paul Bradbury Steps Down After Nearly 20 Years with TBWA Australia & New Zealand

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TBWA Australia + New Zealand President and Regional CEO Paul Bradbury has officially stepped down, marking the end...

Top Global Creative Leaders Come Together To Form New Art Directors Club Board

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COLLINS co-founder Brian Collins appointed ADC President.

CB Q&A: Chris Dwyer on swapping “big ideas” for high-craft storytelling at Getty Images

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After more than 13 years at creative agency The Works (now Capgemini), Chris Dwyer recently made the move from adland...

Omnicom Announces Formation of Omnicom Oceania, Appoints Nick Garrett as CEO

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After months of industry speculation, Nick Garrett has officially been appointed CEO of Omnicom Advertising Group...

Comms Council announces 2025 Media Spotlight speakers – event held Wednesday 13 August

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The Comms Council has released details of this year’s Media Spotlight event, a must-attend morning of inspiration and...

New Zealand Rugby ignites Aotearoa’s biggest show of support for Black Ferns in new ‘#LetsGoAgain’ campaign via BcgCrave

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Newly formed creative agency BcgCrave has taken up the challenge with New Zealand Rugby to cement the nation’s support

DiDi’s new unhinged mascot wants you to go out more in new campaign via Sunday Gravy

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In a time when it’s easier than ever to say no to going out, DiDi has launched a bold new campaign via independent...

“I Know What You Could’ve Saved Last Summer”: Sarah Michelle Gellar slays in new Uber One spot via Hello Agency

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From vampire slayer to horror icon - 90s star of I Know What You Did Last Summer, Sarah Michelle Gellar, is staging...

Meal kit delivery company Bargain Box proves real bargains still exist in new campaign via Yarn

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Independent creative agency Yarn has launched a new campaign for meal kit company Bargain Box.

Generate puts performance first in new ‘Centre of Performance’ campaign via True

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Auckland indie agency True has launched a new campaign for Generate, featuring Dame Lisa Carrington, champion slalom...

NZ creative roots shine with Special US and Taika Waititi among 2025 Emmy nominees

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The 77th Emmy Awards have announced the six contenders for Outstanding Commercial, with this year’s shortlist...

Wilson the volleyball finds happiness in new Tourism Fiji campaign via Special PR

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25 years after becoming an unlikely cinematic icon, Wilson returns in the place where happiness comes naturally.

Naveya & Sloane launches giant ring box activation to celebrate expansion via Lomas Kerr

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Luxury jewellery house Naveya & Sloane has marked its expansion into the South Island with a striking activation...

Lassoo Media & PR crowned Media Agency of the Year at the 2025 beacons awards; MBM wins Best in Show for Vogel’s ‘Certified Toast Perfection’

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The 2025 beacon awards in association with oOh!media, has just wrapped up its ceremony, held tonight, celebrating...

Don’t Try This At Home: Heart of the City reminds Aucklanders to leave the house this Restaurant Month in new campaign via Motion Sickness

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Ahead of August Restaurant Month, Heart of The City is highlighting the craft and creativity of Auckland’s city...

The Spinoff launches ‘Now You Know’ explainer series to cater to young audiences on social platforms

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The Spinoff has announced the launch of "Now You Know," a brand new explainer video series designed to deliver...

Ex-Colenso Head of Design + Group CD launch new creative studio ‘Freebird’ with producer partner

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Freebird is a new creative studio operating at the intersection of design and comms to help brands remain elevated...

Bestads Best TV of the Week: CANAL+’s ‘R0_B0+’ via BETC Paris

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"We are seeing so much commentary on and about AI. In true Canal Plus fashion, they hit the nail on the head: 'I saw so

Join the Industry’s Most Informed — Register for Free and Receive the Campaign Brief Daily Bulletin

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Staying up to date is easy when you subscribe to our daily newsletter.

PRINZ marks World PR Day with a call for connection

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Today, on World PR Day (16 July), the Public Relations Institute of New Zealand (PRINZ) is challenging the country to...

Virginia Hyland departs as Havas Media ANZ CEO; James Wright appointed Havas Group CEO ANZ

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Havas has formally announced today that Virginia Hyland, CEO of Havas Media Network Australia New Zealand (ANZ) has...

Baiju Shah departs Accenture Song to become Global Chief Executive Officer of AKQA

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Most recently, Shah led Accenture Song’s transformation to infuse AI across its creative services, managing a global...

ColorCote unveils new brand identity via Augusto

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Leading pre-painted steel brand ColorCote has launched a bold new brand identity, delivered in close partnership with...

Bestads Best of the Week Reviewed by Samira Ansari, Chief Creative Officer, Ogilvy New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Type Directors Club’s Carol Wahler Transitions to Executive Director Emeritus; Artist, designer, educator Joe Newton joins as Executive Director

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As part of the succession plan at the Type Directors Club, the organisation has today announced the transition of...

OLAY reframes the mirror in newly launched ‘Hello Better Me’ brand platform via PG One

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OLAY has launched a major brand restage in Australia and New Zealand with the rollout of its new campaign Hello Better M

Humour and consistency lead the way in NZ’s Favourite Ads – Tina from Turner’s ranked #1

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Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s...

Dunedin doubles down on the real ‘costs’ of big city living in new campaign via Strategy Creative

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Second wave of cheeky Dunedin campaign targets traffic woes and bus lane fines.

Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content

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By Matthew Forzan, Founder and Managing Director of Yogurt Digital.

NYF Advertising Awards and Lightricks LTX Studio Announce 2025 NYFAi Competition Winners

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CYLNDR Studios earns Gold, Clutch takes Silver, and Code and Theory receives Bronze.

Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”

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"My experience at Creatives LIAisons was incredible—it truly marked a before and after in my career."

Cannes Lions launches new global integrity standards following 2025 controversies

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Cannes Lions has announced new global integrity standards and measures in response to growing scrutiny around...

Cindy Rose to Succeed Mark Read as CEO of WPP

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Rose has spent the last nine years in senior leadership positions at Microsoft where she is currently Chief Operating...

Bestads Best TV of the Week: Motrio’s ‘The Ranch’ via Buzzman, Paris

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director

Publicis Groupe ANZ CCO Dave Bowman selected for LIA 2025 Integration and Direct Jury

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LIA has announced that Chris Beresford-Hill, Worldwide Chief Creative Officer of BBDO has been named as...

Designworks ECD Jef Wong to represent New Zealand on The One Club’s Young Guns 23 Jury

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The One Club for Creativity announced the 100+ creative professionals from around the world who will serve on the...

Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Beyond the Brief: Inside Bastion Shine’s Playfully Chaotic Brand World for Tower Insurance

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Tower Insurance recently introduced Kiwis to a trio of chaotic new characters in its latest campaign via Bastion...

Case Study: How Thinkerbell NZ helped Muzza’s Pies go global with cat-flavoured dog pies

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Auckland is home to thousands of pie outlets, making it tough for a humble Kiwi pie shop to stand out...

Cannabis Clinic launches Aotearoa’s first anti-stigma campaign for medicinal cannabis via ABEL

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ABEL, One Plus One, Supernormal and photographer Troy Goodall have joined forces with the Cannabis Clinic to launch...

Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films

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Auckland Council has launched an emotive marketing campaign, aimed at reducing Auckland’s worsening roaming dogs...

Special bolsters business management team with new appointments: Jenny Travers, Mitch Young, Michael Doolan and Olivia Jackson

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After clinching three ‘New Zealand Agency of the Year’ titles in the same year – including Campaign Brief New Zealand...

Ogilvy Network ANZ CEO Sally Kissane steps down, concluding three-decades at global agency

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Ogilvy Network ANZ CEO Sally Kissane has today announced she is stepping down from her role, following a highly...

Mitsubishi Motors NZ casts staff’s kids in new 2025 Outlander campaign via Once Upon a Time

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Mitsubishi Motors New Zealand (MMNZ) has gone off-script in its latest Outlander campaign, created by...

WPP’s Global Director of Communications and Corporate Affairs Chris Wade departs

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WPP’s Global Director of Communications and Corporate Affairs Chris Wade has announced his departure after more than...

NZME’s Imprint competition returns for a third year, celebrating innovation in print advertising

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New Zealand Media and Entertainment's (NZME) award-winning Imprint competition is returning for its third year...

Cardrona drops in on Bondi Beach as RealNZ launches first campaign with Thinkerbell

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New Zealand’s Cardrona Alpine Resort and Treble Cone hit Bondi Beach last week, inviting surfers to trade the sand...

Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”

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I’m checking into the Wynn Encore in Las Vegas. Imposing. Glossy. Colossal. This isn’t America. This is AMERICA...

LIA announces the 2025 Creativity in B2B and Transformative Business Impact jury

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Gavin Chimes, Chief Creative Officer of Howatson+Company, Sydney, will lead this jury.

‘Are you having a Finance Now moment?’: Finance Now unveils new brand campaign via Contagion

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Finance Now has teamed up with creative agency Contagion to unveil its latest national advertising campaign...

Bargain Chemist responds to life’s not-so-big emergencies in new brand campaign via Yarn

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Bargain Chemist has launched a fresh new direction for the brand, showcasing how the New Zealand-owned pharmacy is...

The Gerety 2025 VIP Diamond BBQ was once again the place to “MEAT” in Cannes

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A new location hosted this year’s Gerety VIP BBQ in Cannes, to celebrate the shortlist with past and present jury...

Ballance shares farming insights from top NZ producers in new campaign via Wave Agency

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Series features previous Ballance Farm Environment Award winners who share their tips and advice on what they’ve lea

Senior creative Gerhard Myburgh becomes first appointment at new agency The Chiddingfolds

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Senior creative Gerhard Myburgh has become the first official addition at The Chiddingfolds.

Academy Agency Launches Affordable Marketing Platform to Support Struggling Kiwi Businesses

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Academy Agency has launched IN-HOUSE, a marketing education platform that provides low-cost marketing guides...

Creative collective Robot Fights Monster launches in Melbourne

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Robot Fights Monster, founded by producers Graham Pryor and Kade Robertson, is reshaping the landscape for directors...

AKQA APAC CEO Brian Vella departs as agency shifts to local leadership model

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AKQA Asia Pacific CEO Brian Vella has announced his departure from the company, marking the end of a 24-year journey...

Priya Patel: Inside the Cannes Jury Room – A Rookie’s Perspective

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Walking into the Cannes Lions jury room for the first time is a bit like showing up to a black-tie dinner and...

Director’s Brief: 10 Questions with James Chappell @ Clockwork Films

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Director’s Brief: 10 Questions is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of...

PRINZ honours Jackie Curtis with Life Membership at 2025 PRINZ Awards Gala Dinner

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PRINZ has announced Jackie Curtis APR FPRINZ as the most recent recipient of Life Membership.

Bestads Best TV of the Week: Frazzled’s ‘Small Talk’ via Revolt London

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"What fun. Diabolically relatable. Script writing and casting are spot on, painfully so."

The One Club Opens Global Nominations for 2026 Creative Hall of Fame – Due by September 30

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The One Club for Creativity has opened the global call for nominations for the 2026 edition of its prestigious...

Bastion promotes CEO Cheuk Chiang to global role as Group Chief Executive Officer

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Bastion has today announced Cheuk Chiang (pictured left) has been promoted to the role of Group Chief Executive Officer.

Breville launches global campaign for new filter coffee machine, the Luxe Brewer via The Cowboys

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Iconic Australian brand Breville has partnered with creative agency The Cowboys to launch its latest drip filter...

Ogilvy appoints Richard Brett as Ogilvy PR Asia Pacific President as Emily Poon steps down

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Ogilvy has announced Richard Brett’s appointment as President of Ogilvy PR Asia Pacific, in addition to his role as...