Lotto NZ brings Imagine campaign to life with cheeky Polar Bare activation via Bastion Shine
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Lotto NZ has taken its latest Imagine campaign off-screen and onto the slopes with a bold brand activation developed...
Kimberlee Wells promoted to CEO, TBWAAustralia
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TBWA has confirmed the appointment of Kimberlee Wells as chief executive officer of TBWAAustralia, expanding her...
Dentsu Creative appoints John Mescall as Global Chief Creative Partner
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Dentsu Creative has today announced the appointment of Aussie expat John Mescall as Global Chief Creative Partner.
Special U.S. wins Emmy Award for Uber Eats ‘Brian Cox Goes to College’ TV commercial
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Special US, the American outpost of the celebrated New Zealand-born independent creative group, has won the Emmy...
Why campaignbrief.co.nz is #1 reaching creatives – the most viewed stories online of 2025 (so far)
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#More Creative News #No paywalls #No annual membership fees
Bestads Best TV of the Week: John Lewis’ ‘Tableau’ via Saatchi & Saatchi, London
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
Tickets now on sale for the 2025 Effie Awards Aotearoa held Thursday 23 October, 6pm-10:30pm
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Tickets are now on sale for the 2025 Effie Awards Aotearoa in association with TVNZ.
ADC 105th Annual Awards launches with ‘Create a Beautiful Future’ campaign via Dentsu Tokyo
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The Art Directors Club, part of The One Club for Creativity, has kicked off the prestigious global ADC 105th Annual...
Foxtel Group Partners with WPP Media & Google for Open-Source MMM Solution
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Foxtel Group has appointed Choreograph, WPP Media’s data solutions and technology company, to deploy an...
Mongolia launches global tourism campaign with cinematic ‘Go Mongolia’ film via Edelman
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“It’s a piece of work that instils trust in a unique country sitting at an interesting crossroads in the heart of Asia."
Loyalty is currency at bold new pop-up ‘Karangahape Returns’ via Motion Sickness
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Receipts from money spent on NZ’s K Road will become cold hard currency in first loyalty scheme for a neighbourhood.
Guinea pig blunder gifts millions in Phone Dollars in One NZ’s new campaign via FCB
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One NZ has released a major new campaign with a twist, that launches today via FCB Aoteaora.
Bestads Best of the Week Reviewed by Helen Rhodes, Chief Creative Officer, Grey, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Jewellery you can hear: Naveya & Sloane launch accessible sound campaign via All is for All
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Fine jewellery house Naveya & Sloane is redefining the experience of luxury with Resonance: Soundscapes of Jewellery....
VANDAL named Australasian Production Company of the Year in THE WORK 2025; Collider, FINCH, Revolver + TAXI Film Production make up the top 5
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VANDAL has been named Australasian Production Company of the Year based on the results of Campaign Brief’s THE WORK...
D&AD CEO Dara Lynch to depart after 18 years with the organisation
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Over the years, Lynch served as COO under four successive CEOs before taking on the role of CEO herself in June 2024.
NZME announces 2025 judging panel for Imprint Competition – entries open now until 20 Feb 2026
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New Zealand Media and Entertainment’s (NZME) annual celebration of creativity and innovation in print advertising is...
dentsu Aotearoa promotes Rachel Anderson-Cormack to Group Managing Director
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dentsu Aotearoa has promoted Chief Client Officer Rachel Anderson-Cormack to Group Managing Director, where she will...
Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry
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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...
Tickets now on sale for The One Club’s Portfolio Night in Auckland, hosted by Droga5 ANZ
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Google to serve as exclusive global sponsor for the world’s largest annual same-night ad portfolio review.
DoorDash expands superhero Dash campaign with FreshChoice partnership + new TVC via FEDERATION
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FEDERATION has unveiled the newest chapter in its DoorDash superhero campaign, introducing a brand new TV spot that...
VML named New Zealand Agency of the Year in Campaign Brief’s THE WORK 2025: TBWA, Chemistry, Dentsu Creative and FEDERATION make up the top 5
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VML has taken out the New Zealand Agency of the Year title in Campaign Brief’s THE WORK 2025. VML led the New Zealand ag
VML named Network of the Year in Campaign Brief’s The Work 2025: The runner-up is TBWA followed by DDB, Dentsu, McCann and Ogilvy
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VML's rise has been impressive: from #12 in 2021, to #7 in 2022, #5 in 2023, and #3 in 2024...
GIGIL Philippines named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2025: DDB Mudra India, Wolf BKK Thailand, VML Australia, VML Thailand and Ogilvy Thailand make up top 6
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This marks the first time GIGIL has claimed the top overall position in Asia and APAC. Last year, GIGIL ranked #2...
LIA Awards 2025 extends entry deadline – final submissions close Thursday, 11 September
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Due to numerous extension requests, the LIA Entry System will remain open through 11th September.
NordEast Vehicle Distributors appoints Bastion Shine as integrated agency partner
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Bastion Shine helps power once-in-a-generation automotive launch with NordEast.
THE WORK 2025 HOT LIST #1: VML
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Notable work from VML included Greater Wellington Regional Council ‘Metlink MetService Commute Forecast’, Health NZ...
THE WORK 2025 HOT LIST #2: TBWA\
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Notable work from TBWA\ included 2degrees ‘Reshaping Rugby. The World’s First TikTok Final’, 2degrees ‘Lullabies’, ANZ ‘
Sephora redefines beauty standards across APAC in ‘Perfect Shade’ campaign via VIRTUE Asia
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Sephora has launched ‘The Perfect Shade For You,’ a major new campaign across APAC, from VIRTUE Asia, that sets out...
Campaign Brief Creative Circle: What’s hot in September?
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September 2025's edition features Matty Burton, Christie Cooper, Regan Grafton and Crystal Hay.
THE WORK 2025 HOT LIST #3: CHEMISTRY
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Notable work from Chemistry included Multiple Sclerosis Auckland ‘Annual Appeal’, Pharmaco ‘AED Countdown Direct Mail’,
Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi via LOLA MullenLowe
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For the first campaign from LOLA MullenLowe – De’Longhi’s newly appointed global creative agency of record – teams...
How SnackaChangi and Pitchblack turned an ambitious sampling stunt into social gold
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SnackaChangi campaign a triumphant trainwreck.
Fanta launches Halloween partnership with Universal Pictures and Blumhouse via WPP Open X
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Fanta has partnered with Universal Pictures and Blumhouse on a Halloween campaign in Australia featuring horror icons...
The Marketing Academy Launches 2026 Global Fellowship Program
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The Marketing Academy has announced the launch of its 2026 Global Fellowship Program, a world-class executive...
THE WORK 2025 HOT LIST #4: DENTSU CREATIVE
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Notable work from Dentsu Creative included Tegel ‘Free Range Fans’, Woolworths ‘The Bee Supermarket’ and Movember + Life
THE WORK 2025 HOT LIST #5: FEDERATION
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Notable work from Federation included Maritime NZ ‘Come home safe deal’, DoorDash ‘Unofficial deal of the game we can't
PHD helps Kindness Collective deliver the biggest ever The PJ Project to keep kids warm
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PHD and many media owners have helped Kindness Collective deliver a record-breaking The PJ Project, to keep 28,173...
Department of Conservation calls on Aotearoa to make conservation second nature in new ‘Always Be Naturing’ campaign via Deloitte Digital
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New DOC campaign aimed at inspiring Kiwis to protect Aotearoa’s most important asset.
Bestads Best of the Week: Apple’s ‘No Frame Missed’ via TBWA\Media Arts Lab, LATAM
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
BNZ encourages Kiwis to ‘Take Your Sweet Time’ when banking in new campaign via Colenso BBDO
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Bank of New Zealand (BNZ) has launched a new campaign via Colenso BBDO encouraging New Zealanders to 'Take Your Sweet...
Luke Dean-Weymark: PR’s Big Moment in the Age of AI Search
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By Luke Dean-Weymark, Co-Founder and Co-Director, Compass Studio
Bestads Best of the Week Reviewed by Neil Walker-Wells, CCO, not so secret, Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Youthline Campaign Asks Kiwis To Create New Wellbeing Habits & Walk The Talk For Youth Mental Health
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One of Aotearoa’s leading youth mental health charities Youthline is calling on the country to join in this September...
Sephora and Lady Gaga launch ‘We Belong to Something Beautiful’ global campaign via Maison BETC Paris and BETC Fullsix
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Sephora proudly unveils its “We Belong To Something Beautiful” signature campaign with Haus Labs By Lady Gaga.
New Zealanders’ wellbeing gets a boost in new ‘Top Up’ campaign via VML New Zealand
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On behalf of Health New Zealand Te Whatu Ora, VML has teamed up with the Mental Health Foundation to launch a...
HX Expeditions appoints Soda Communications to as PR agency in Australia and New Zealand
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HX Expeditions, one of the world’s oldest and longest running expedition cruise companies, is entering a historic...
Greyhounds strut the runway at NZ Fashion Week in new adoption campaign via Special New Zealand
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Greyhounds took centre stage in an unforgettable fashion show at New Zealand Fashion Week, as part of a bold new...
116 Pictures, Singularity, m25, Dandelion Studios x Juice, Laird and Good Company and Campaign Brief Asia host Legendary Party at Mad Stars
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This was the 11th year we have hosted a party - over 100 MAD STARS delegates, judges and Young Creatives partied on...
Suncorp New Zealand appoints One Plus One Communications as PR agency
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Leading insurance provider, Suncorp New Zealand (comprising Vero Insurance), has appointed independent agency...
Tonic Communications returns as PR Partner for Auckland Design Week 2026
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As part of an ongoing and successful push to celebrate New Zealand’s designers on both a global and national stage...
Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory
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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?
Damon Stapleton: Creativity. Can we please have a bit of culture around here?
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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ
BNZ highlights smarter approach to home loans in new campaign via Colenso BBDO
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BNZ has launched a new campaign via Colenso BBDO showcasing its TotalMoney home loan product.
Hell and Yarn roll out ‘Doobious’ new pizza and campaign to spark convo about cannabis use
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HELL’s newest creation, Doobious, launches today - a pizza that comes with its own custom grinder and a baggie of...
Bestads Best of the Week: Forest Road’s ‘Just A Normal Beer’ via Jackpot
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international CD...
Campaign Brief Creative Circle: What’s hot in August?
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Welcome to the first edition of Campaign Brief’s Creative Circle - New Zealand.
B Lab AANZ calls time on ‘fat cats’ in latest ‘Better Business’ campaign via The Hallway
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Independent advertising agency The Hallway has partnered with B Lab Australia & Aotearoa New Zealand (B Lab AANZ)...
Former MBM Founder and media/tech leader Matt Bale joins Together as in Senior Advisor role
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Leading independent media agency Together has appointed one of New Zealand’s most experienced and respected media and...
Woodstock and Droga5 ANZ team up to celebrate Kiwi bromance in new brand platform
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Stapleton: “Romance has Valentine’s Day. We thought it was about time bromance had its own celebration."
Tourism New Zealand billets Wrexham AFC across Aotearoa in new work via Pitchblack + Bad Magic
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Tourism New Zealand, alongside creative partners Pitchblack and Bad Magic, have welcomed Wrexham AFC to Aotearoa.
M+C Saatchi Group appoints Anita Zanesco as Chief Marketing Officer across Australia and NZ
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M+C Saatchi Group has appointed Anita Zanesco to the newly created role of Chief Marketing Officer, working across...
Mercury levels up broadband in new ‘Cheat Codes’ gamified campaign via FCB Aotearoa
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Mercury invites New Zealanders to take part in a nationwide treasure hunt for ‘cheat codes’ hidden in media.
MAD STARS 2025 kicks off in Busan with judging, competitions, keynotes and opening ceremony
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MAD STARS 2025 has begun its on-site awards judging in Busan. The Final Jury started round two judging on August 25.
RotoruaNZ encourages families to ‘Relax Hard’ these school holidays in new campaign via jnr.
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Off the back of its successful ‘Robe Trip’ campaign, RotoruaNZ has launched its latest piece of work with...
Accenture Song Appoints Nick Thomas to Lead Commercial Investment & Operations for Media in ANZ
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Accenture Song has announced the appointment of Nick Thomas as Principal Director, Commercial Investment & Operations...
2degrees and TBWA launch wearable sport psychology to help keep girls in the game
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Following the launch of the SupportHER Club earlier this year, 2degrees has unveiled the next chapter in its mission...
Saatchi & Saatchi NZ promotes Tim Cullinane to the role of Executive Strategy Director
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Saatchi & Saatchi New Zealand has promoted Tim Cullinane to the role of Executive Strategy Director.
Narellan Pools launches ‘You, with a pool’ – its biggest brand campaign in 15 years via Dig
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There’s you. Then there’s you with a Narellan pool.
The Southerly uses dynamic billboards to spotlight chef creations in new work via Hello
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A dynamic out of home campaign, developed by Hello, has has hit screens this week featuring creations from one of the...
Bestads Best of the Week Reviewed by Shruthi Subramaniam, Executive CD, BBDO India
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Epica Awards highlights unique press only jury in new call for entries campaign via Havas Paris
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If you’re not a journalist, there’s no way you’ll be invited onto the Epica Awards jury. But that doesn’t stop some...
Deadline looms to enter 2025 Pressie Awards – Late entries due 11:59pm Thursday 28 August
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The 2025 Pressie Awards in association with TikTok are entering their final phase, with late entries closing 28 August.
Former Ogilvy and WPP leader Megan Clark Cook joins Thompson Spencer as Managing Partner
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Full-funnel agency Thompson Spencer has announced the appointment of Megan Clark Cook as Managing Partner.
FCB Aotearoa promotes CEO Paul Wilson to the role of Group Chief Executive Officer
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FCB Aotearoa has promoted CEO Paul Wilson to the role of Group CEO.
NRMA Insurance enters next century as A Help Company with new brand film via Accenture Song
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NRMA Insurance has unveiled its new brand film “The Lighthouse” via Accenture Song ANZ, marking its 100-year history...
Alpha Group Appoints Flight Digital and Impact PR to Support Global Expansion
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One of NZ’s largest biotech exporters, Alpha Group, has appointed digital agency Auckland Flight Digital and...
Air NZ offers Summer Bay’s Irene the ‘retirement break she deserves’ in new work via Special PR NZ
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Tourism New Zealand has teamed up with Special PR New Zealand to mark a cultural moment here in Australia, inviting...
2 Weeks Left to Enter LIA – Entries must be finalised and paid by Thursday, September 4
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Entrants must register by Friday, 29 August.
WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025
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Compound creativity, humour and market disruption lead to commercial success.
The One Club Launches The One Show-ONE Asia Cross-Culture Jury Initiative
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As a way to expose Western judges to the creative excellence of the APAC region and enhance its support for the...
Join the Industry’s Most Informed — Register for Free and Receive the Campaign Brief Daily Bulletin
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Staying up to date is easy when you subscribe to our daily newsletter.
Bestads Best of the Week: Channel 4’s ‘The Inheritance’ via 4Creative, London
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The ad was picked by this week's guest judge Luis Paulo Gatti, ECD + Head of Entertainment at White Rabbit Budapest.
NZME’s Imprint competition returns for a third year, celebrating innovation in print advertising
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New Zealand Media and Entertainment's (NZME) award-winning Imprint competition is returning for its third year...
Jane Etheridge returns to NZ to take up Strategy Director role at Special New Zealand
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Special is bolstering its strategic offering with the appointment of Jane Etheridge as Strategy Director.
University of Auckland appoints Droga5 ANZ as new creative and strategic agency partner
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Class is officially in session at Droga5 ANZ, part of Accenture Song, as the agency has been appointed the new...
MAD Stars tackles the future of the industry from AI, creativity, burnout and more
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In a world shaken by war, inflation, and widespread institutional distrust, can algorithms really connect with people?
Anchor reunites Kiwis with dairy in new campaign for Anchor Zero Lacto via TBWA\NZ
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Anchor and TBWA\NZ have launched a new campaign that speaks directly to the 1 in 3 Kiwis who experience lactose...
Electrolux strikes the perfect ‘Wash Life Balance’ in new global campaign via Publicis London
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Publicis London has launched its latest campaign for global home appliance manufacturer Electrolux - ‘Wash Life Balance’
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