DRAFT FCB PROMOTES SCHOFIELD, McQUEEN

Senior creatives Chris Schofield and Billy McQueen have been promoted to creative drectors of DraftFCB Auckland.

This promotion off the back of a host of award wins since starting at DraftFCB in 2005. The pair won metal at Cannes last year for Prime TV’s ‘The L Word’, and also this year for Prime’s ‘Weeds’. On top of that Schofield also won the coveted Cannes Grand Prix for most drunk.

Chris Schofield says of the appointment, “Creatively we want to keep the agency turning heads, to the point where they spin 360, snap off and make blood spurt everywhere, turning more heads. But we also want to maintain the unusual thing that Draftfcb has going for it, in that people love working here.”

Adds McQueen: “One of our first challenges will be to get rid of the outdated Mac operating system and replace it with the new youthful and hip Xbox 360 design platform.”

Says James Mok, who now takes the creative helm as executive creative director: “It’s great to have a couple of guys with such a proven track record of producing outstanding work to take the role of Creative Directors here at DraftFCB. This restructure will help the agency to keep raising the quality of our creative, which has had already had great results within the last year.”

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