IT’S A RAPP

As part of a global alignment of its agencies in 45 countries, the Rapp Collins Worldwide network has changed its name to Rapp.

Effective immediately, the Australian and New Zealand agences, with offices in Sydney, Melbourne, Auckland and Wellington, will lose the “Collins” and become simply Rapp.

Along with the name change will be a new corporate identity that reflects the Rapp network’s “Customer Obsession” philosophy.

“Increasingly, our network has become closer, and we are sharing knowledge, platforms, tools and processes as well as creative strategy and product, in an ever more inter-related way,” said Rapp New Zealand Managing Director Robert Limb. “We’ve been driving connections and convergence for our clients – now we’re doing it for ourselves. Finally, and logically, we will have a single brand and corporate identity across all our countries.

“For New Zealand, it means we’ve gone from Rapp Collins Limb Walker, to Rapp Collins, to Rapp, which is a nuisance for our signwriters, but a great relief to our receptionists.”

Globally, Rapp is the world’s #1 direct marketing and CRM agency network (Ad Age 2007), delivering over 40 years experience in customer acquisition, retention and optimization to its clients.  Rapp is part of the Omnicom

Group Inc.

Rapp’s new global website www.rapp.com went live earlier this month and all offices in the network will be incorporating the new brand over the next few months.