James Hurman to present a three day Strategic Planning workshop planned for late September
Colenso BBDO planning director James Hurman (left) will present a three day workshop designed to amplify the strategic thinking abilities of advertising and marketing professionals.
Participants will be engaged in the entire strategic process, from insight gathering to briefing and selling their thinking. They’ll leave the course with practical tools and understanding with which to develop more focused, persuasive and creative strategic thinking.
They’ll also be exposed to the thinking behind some of New Zealand’s most well-known marketing success stories. These stories will be told by the people responsible for having done the thinking (see list of speakers below).
Although strategic planners are welcome, the course isn’t designed for budding planners. It’s for anybody in the advertising and marketing industry who’s responsible for strategic thinking on brands and wants to improve their thinking abilities, be they an agency suit, account planner, creative, media and communication planner, or client-side marketing professional.
An assessment component is to be completed following the course.
Speaker line-up:
ROB FYFE
Air New Zealand CEO
on the renaissance of our national carrier
PETER CULLINANE
Assignment Group Partner
on the creation of Antipodes Water
MIKHAIL GHERMAN
Karen Walker’s husband and business partner
on the rise and rise of Karen Walker
LYNLEY KIRK-SMITH
former Vodafone GM Communications & Sponsorship
on Vodafone’s extraordinary beginnings in New Zealand
DARRYL PARSONS
42 Below Creative Director
on the creation of 42 Below Vodka
MARTIN YEOMAN
Publicis Mojo Head of Planning
on the creation of Steinlager Pure
DATES: Wednesday 23 to Friday 25 September 2009
8.45am – 5.00pm each day
COST: CAANZ members: $1200+GST (out of town
$750+GST), Non-members: $1950+GST
VENUE: AUT University, Auckland
CONTACT: Dean Howie – dean@caanz.co.nz, 09 303 0435
Doug Lloyd – doug.lloyd@aut.ac.nz, 09 921 9999
9 Comments
Are you sure you should be doing this?
http://www.youtube.com/watch?v=VVq2pxECnBU
James Hurman is a LEGEND. He may be young but he is NZ’s planning rock star.
I think you have to have a bit of planning/strategy but sometimes it really gets in the way and makes simple things very complicated. Planners/strategists need to back off at times and use some common sense. (A gross generalisation, I know).
How embarrassing, I can’t believe that video is on You Tube! For those of you wondering, when you speak at the Caxtons, they secretly get someone to make a video to introduce slash embarrass you before you get up to speak. That was mine from last year, made by Corey and Matt at Y&R. And no, that isn’t my wife!
wasn’t he a writer at Lowe a few years back?
wasn’t he an IT guy at Generator before that?
Yeah James, how dare you upskill yourself, evolve and grow professionally! It’s an outrage!
Poster No.1. You are a child.
Go get Herman’s autograph then go back to your bedroom and your wall of rock star posters that your Mummy lets you keep.
We are in adland. In adland we have talented people. The music industry has rock stars. Or are you such a nerdy little groupie that you can’t differentiate? If I hear one more use of the tragic term ‘rock star’ in adland, I think I will puke. It is narcissitic adulation at its worse. Damn. I’m going to have to puke.
Agree. Rock Star is soooooooooo pre-recession. Sort of ’80’s flash trash.