The New Zealand Herald gives Red Bulletin wings
Red Bull has partnered with The New Zealand Herald to distribute its aptly named monthly lifestyle title “The Red Bulletin – An Almost Independent Magazine” which launches in New Zealand in January 2010.
The Red Bulletin is a global magazine published monthly which combines topics from the ‘world of Red Bull’ including music, art, culture, society and sport from around the world.
It will be distributed as a newspaper insert to The New Zealand Herald’s 550,000 readers* on the first Tuesday of every month, from 5 January, 2010.
New Zealand will be the first non-European market to run the publication, which is currently distributed to 2.3 million people in the UK, Ireland, Germany and Austria.
Chris Jagusch, General Manager of The New Zealand Herald, says he isexcited to be involved with Red Bull as the adventurous spirit of thebrand and the magazine reflects the kiwi spirit: “This innovativemagazine will deliver additional value to our readers. Thepersonalities and stories featured in the Red Bulletin are creative,relaxed and fun loving – all attributes affiliated with kiwi culture.This is a mutually beneficial partnership. We provide Red Bull with aready-made, intelligent audience, while Red Bull gives our readers,high-quality publication, that will be unique in this market,” saysJagusch.
Red Bull is convinced that The New Zealand Herald as New Zealand’slargest circulating daily newspaper is the perfect partner to give TheRed Bulletin wings.
From 6 January 2010 the Red Bulletin will also be available from selected retailers nationwide.
*Source: Nielsen Media Research – Readership Survey, Oct 08 – Sept 09, All People 15+
5 Comments
Headline should have read:
Red Bull gives NZH free content that can be found anywhere.
How long before the Business section is outsourced to BNZ and Sports to Athletes Foot?
Ridiculous comment 3:47.
Not so ridiculous. Tony Alexander is a bi-weekly contributor at least.
Ha. A hater without a clue. Let me so much as say this: 1. It ain’t for free – you don’t get exclusive inside stories on guys like Shaun White “for free” – noboady does, 2. The editorial content, including most of the images IS exclusive to the Red Bulletin magazine – you won’t find those stories anywhere else on the planet. Happy reading…..
I’m with you Gav. I already get the magazine and think it’s great. Good work on widening your distribution, it’s got some great content in there.