Saatchi’s, Starcom deliver Telecom and C4 coup: NZ’s biggest and newest bands to perform 12 hour gig – streamed live on the internet this Sunday
Saatchi & Saatchi and Starcom have brought Telecom and C4 together to deliver a New Zealand first – an interactive online only concert. This Sunday 6th December a collection of New Zealand’s biggest and newest bands will get together to perform a mammoth 12-hour gig – streamed live, and non-stop, on the internet.
As well as giving people a unique behind the scenes concert experience,the audience will also be invited help shape the gig via text andonline through a range of social networking platforms provided by boththe bands and C4.
Says Saatchi & Saatchi creative directorLuke Chess: “It’s another example of Telecom finding new and betterways to meet their audience. Non-stop music, streamed live online,driven by non-stop text input from around the country, and made incollaboration with NZ’s premier youth media channel. How amazing isthat?”
Every music fan in New Zealand (or indeed the world) is invited and there’s no cover charges, no queuing, no ID necessary. Follow @thenonstopgig on Twitter for updates and see The Non-Stop Gig live on Sunday 6 December, Midday – Midnight (NZ time).
11 Comments
Live and non-stop, apart from every 15 seconds when the stream drops out. Great way to demonstrate the product. Pity the product is rubbish.
that’d be cool if it wasn’t such a predominantly shit line up of bands.
Saw the posters on Khyber Pass. They look really great but I couldn’t read the bit about where the gig was (the virtual venue or otherwise). Isn’t that a significant part of the idea you should have made more of?
niiiiiice artwork
Telecom is so lame I can barely load this website with all it’s fancy banners.
suddenly saatchi’s looks on fire ?
4:31 Oh Please. Basics like that don’t matter…it’s all about making something pretty isn’t it?
hats off for getting them to do it. No mean feat.
It’s a big idea (although not new) but the reality is that 12hrs is just too long. The audience for something like this won’t be sitting around streaming music for that period of time. It would be a better idea to have an intensive lineup for a 2hr gig. That would get higher numbers over a short period and really show the stability of the product offering.
6.56
….its promoting a product called non stop txt innit not broadband ??
And I wouldn’t have thought they’ll be worried if kids tune in for 5 mins or 5 hours.
It actually worked- Unlike the Orcon/iggy streaming fiasco.