Ogilvy changes its name to O’Gilvy – just for today
Ogilvy New Zealand got into the spirit of St Patrick’s Daytoday, changing the agency’s name from Ogilvy to O’Gilvy to honour the annualIrish holiday.
Four green billboards were placed on the outside of itsbuilding wishing passers-by, ‘Happy St Patrick’s Day’. The agency’s website http://www.ogilvy.co.nz/ – /home hasbeen shaded green and the home page overtaken by a leprechaunand four leaf clovers.
Ogilvy New Zealand group head,Richard Loseby, says changing the name of one of the largest agency networks in theworld, from Ogilvy to O’Gilvy is just about having a laugh and getting into thespirit of things: “It’s a world first tooapparently. Would David Ogilvy approve do you think? I’m sure he liked a pintof Guinness as much as the next man,” he says.
Credit goes to ECDs Basil Christensen and Damon O’Leary, writer Richard Loseby, art director MartinHermans and Greg Whitlam in interactive.
16 Comments
Ogilvy in sense of humour shocker.
still a shit agency
Wel that’s just G’HEY
wow. that’s embarrassing.
Actually they aren’t as bad as they used to be, mainly due to certain people leaving over the past few weeks.
What’s with all the hate people? Its just a joke.
Lighten Up!
Lighten the fuk up! It was in the spirit of the day. Have a drink and chill the fuk out. Good on you guys!!
Very cool – top o the morning to you O’Gilvy~
Looking forward to April Fools Day!
lock up your clients – ogilvy’s got another cracker idea
Poh’tay’tohs
I’d bet a small bar tab that bloody Pegler had a hand in this.
Actually, it had better be a large bar tab if he takes me up on this.
A four leafed clover is not a symbol of St. Patrick. The Shamrock is however the appropriate flora. A shamrock is a 3 leafed variant, which is commonly found, unlike the four leafed clover which is supposedly rare and thus good luck when found. The significance of the 3 leafed shamrock, is also as a symbolic representation of the holy trinity apparently used by St. Patrick as a mechanism to release the pagans of their grips on the old Gods and speed their conversion to Christianity…. That is all, now all I have to do is tell the NZ Herald and TV3…. Now who wants to know how to pronounce Bodhran properly….
wow…putting an image of Leprechaun on your wesite and changing the buttons to green, more embarrassing interactive work from ogilvy…at least it wasn’t broken when it went to market like the rest of you online stuff
How very light hearted. Shame the work place atmosphere isn’t like that.
Good point made on the Aussie blog.
David Ogilvy was Scottish.
jesus. leave it alone. there was a joke sitting there to be made, they made it.