DDB snares Joanne McDonald from Saatchi’s as group account director on ANZ account
DDB New Zealand today announced the appointment of Joanne McDonald as group account director on the ANZ account. Joanne joins DDB from Saatchi & Saatchi where she was GAD on the Westpac business since 2006. Previous roles have included four years at Singleton Ogilvy & Mather and company director at Mio Limited.
DDB Group New Zealand CEO Sandy Moore says Joanne’s depth of experience in banking will make her an invaluable addition to the DDB team: “We’re thrilled to have Joanne on board – her wealth of experience, strategic skills and dynamic approach to banking will be a huge asset to our team.”
DDB’s brand TVC relaunch campaign for ANZ Bank went to air last week with a series of spots that empathise with everyday New Zealanders and demonstrate the bank “lives in their world”. A total of 3 x 30″ and 2 x 15″ spots which will air across the coming months, supporting the Perfect World print, outdoor and online campaign which commenced earlier this year.
8 Comments
Bravo Jo, bonne chance!
Well done Mac Attack!
Saatchi will miss you.
This is a Campaign Brief story? After all the creative work she’s done over the years I guess it is.
Is there a secret tunnel between Greys Ave and The Strand…
“Snared.” If they say so we won’t disagree. Interesting choice of word ‘snare’. And very apt…
snare;
1. a device, often consisting of a noose, for capturing small game.
2. anything serving to entrap or entangle unawares; trap.
3. Surgery . a wire noose for removing tumors or the like by the roots or at the base.
See where you’re coming from.
So ‘Joanne’ has been entrapped in the ol’ DDB noose…like all the other poor buggers up there.
5:18 You’re so right, why should we be seeing articles about suits I mean what do they have to do with the creative process? – it’s not like they write a brief or sell the work in or anything…..
she’s got a nice smile. but lets see another publicity shot after 6 months on ANZ.