All new Instant Kiwi: Believe it or not
June 2 2010, 8:59 am | | 33 Comments
DDB NZ and Good Oil’s Hamish Rothwell team up to show New Zealand just how good it feels to win on the all new Instant Kiwi.
DDB NZ and Good Oil’s Hamish Rothwell team up to show New Zealand just how good it feels to win on the all new Instant Kiwi.
33 Comments
Quite like that.
End gag is a bit Mike O’Sullivan 2002 for me.
– but the Spike Jonze front was awesome.
Doug cameo, haha
Yeah I like it but don’t think it needed the end gag.
shit. it actually looks like NZ for a change and looks very much like damage control from the Mexican FAIL.
I don’t really like this – it looks cheap. Was the Mexican a fail – do tell??
I think its great….
Great ad. The gay sharks are a winner.
I like it too. The end gag is classic. An oldie but a goodie.
Bring back Doug
A bit Mike O’Sullivan 2002?? Give us a break.
I’d like to see Droga 5 foot 5 produce something as choice as this with any of their clients. Oh that’s right they don’t have any clients do they? No.
-And Spike Jonze give us a break again, he’s so overrated I’d say. Where The Wild Things Are was a joke compared to the book.
‘Weird people doing weird stuff’ is the new ‘consumer’s on couches’.
Saw this twice last night, both times it made me stop and watch and smile. I couldn’t quite believe that no one had thought to use that track for an ad before – never thought I could feel so free-hee-hee….
Would have worked better if they’d had the money for the dancers to rehearse more
Hmmmm?
http://www.youtube.com/watch?v=ieSzsh4hJWI
how many clients can DDB sell a ‘shit happens’ creative strategy to before all their ads look they’re for the same brand? SKY = nasty world, nice place, ANZ = nice dreams, nasty world & now Lotteries = nice dreams, nasty reality. Must try harder.
11:45, I love your enthusiasm. But I don’t think we’re talking about Where The Wild Things Are.
This is terrible – you can’t just rip a scene from a recent film and not change a thing. How embarrassing.
I like it. There is the problem of writing a 500K spot and shooting it for 150 (Your milage may vary), but that’s NZ.
It is a nice idea. It grabbed my attention and left me feeling happy.
Oddly, I think this is the ad Lowe should have wrritten to go with their ‘How would you feel?’ campaign (How would it feel? Something like that). Unlike the work they did, it is actually about how someone feels.
3.02, are you saying that musical numbers in ads have been done before?
5:45 what film are we talking about here?
5:39. Bro, thats the most ridiculous over-simplification I’ve ever heard. I think all three campaigns look and feel very different. Strategically they’re miles apart too. ANZ is easily the best bank campaign on TV right now. And M&C used to do the worst ads for them. Why don’t you stop hating and start doing better TV than DDB? No one else is right now.
if their strategies and creative are so bang on – how come they get changed radically every 6 months? idiot, the genius is that they hold on to business after they’ve rooted the work. make no mistake – this ad is damage control.
3:02 isn’t it obvious that it’s not meant to be a perfectly choreographed dance… looks to me they’re playing on the ridiculous
@12.05 – http://www.youtube.com/watch?v=2seAJsrtIbQ
xo
5.45
Dear 7.58 Bro – I’m not hating, I’m just observing the patently obvious. Strategically they may be miles apart, but creatively they’re approaching interchangeability. You can hear the creaking & groaning as the inevitable final twist approaches. Yours faithfully 5.39.
I’m not from DDB, but come on, that 500 days thing is awful.
Doug failed? People made tshirts. The catch phrase ‘Get a Perm’ entered the country’s vernacular. It won awards. If that’s what failing is, sign me up.
I hadn’t seen the 500 days thing.
Wow. It is, remarkably close to the ad.
Would be very surprised if that wasn’t the reference.
afiled to sell tickets you dickhead
In the 500 Days clip he is walking out of Zoey Deschanel’s apartment after getting sexy with her, which is a pretty good cause for an instant parade. It’s a magical scene in the context – very funny. It’s just a shame the end of the film is so crap.
2:03 you’re the problem if you can’t see an ad can fail despite becoming a catchphrase, a T shirt and an award-winner. Client? Sales? Results?
Hha, oh my gosh, I LOVE THIS AD !
I just checked the link to that 500 days clip. Did anyone read the top rated comment below the video? That’s pretty damn funny.