Three million views in seven days for Hell Pizza’s interactive zombie movie, Deliver me to Hell
Pizza and zombie movies have always gone together well, as the millions of people around the world who have spent an evening enjoying a zombie flick whilst eating pizza will testify. But while there have been some classic Zombie movies over the years, like Night of the Living Dead, 28 days later, or Shaun of the Dead, not one of them has featured any pizza in the movie itself. Until now.
In what is believed to be a world first, Hell’s interactive zombie movie, Deliver me to Hell has set a new standard in target audienceengagement and entertainment, and allows Hell to stand out from theirmonotonous peers. The campaign has hit a chord, not just in NZ, but globally, with almost3,000,000 views on YouTube in the first 7 days, and drawingpraise and admiration from tweeters and on blogsites around the world.The movie is rated 49th most viewed globally on YouTube.
Deliver me to Hell features violence, mild gore, scantily-clad women,iphones, zombies, and of course, pizza. The viewer decides whichdirections the plot takes, and if they don’t like how the story turnsout, they just start again. Unlike other interactive YouTube games allthe videos except for the entry point have been set as unlisted andthus inaccessible unless you follow a direct link. This means thatthere’s no easy way to skip ahead, and the game has to be played in itsentirety, and is rewarded for doing so.
And by taking part the viewer can win a years supply of Hell Pizza.
Oneblogger summed up what a lot of the world are thinking when he said,’Awesome job! Totally entertaining, really enjoyed it specially theblonde. Sadly, entry is only open to New Zealand residents aged 16years or over. I can guarantee that if ever “HELL” opened up anywherenear the DC offices, yours truly and the rest of the crew would befrequent visitors!’
“Who’d have thought that a small pizzacompany down here could make such an impact around the world,” saysHell director Stu McMunter, “It’s bloody brilliant.”
9 Comments
Holy shit, whoever wrote this press release should be given a medal! The idea doesn’t sound mediocre anymore!
Any company whose tv ads consist of scotty rocker looking at his dick should not be making self glorifying press releases.
“In what is believed to be a world first,”
What about that choose a different ending knife campaign from the UK?
nice. although I see only just over a million views. (only !)
What a hater… did you play the game? It’s good. Great for the target market, and infinitely better than the rubbish Hell’s done in the past.
Big step up for Hell. Nice work.
Reminds me of Shaun of the Dead.
Yup, I agree… may not win an international award but the most fun I’ve seen the brand do since the early days when it was with Clems,
Nothing like the Cannes Grand Prix winning idea. No way.