DDB Auckland releases the Muffs of 2011 Calendar for the Foundation of the Deaf
To raise awareness among home handymen of the importance of wearinghearing protection, the National Foundation for the Deaf have createdtheir own ‘provocative’ calendar to appeal to this male dominatedaudience.
The ‘Muffs of 2011 Calendar’ is designed to target the average Kiwibloke. He’s got a sense of humour, likes to tinker and work away in hisshed, and tries to pop on a set of muffs when he remembers. Whichisn’t that often.
The Muffs Calendar is a parody on the thousands of male orientatedcalendars that already exist, yet at its heart it is a constant yearlong reminder for blokes to wear their ear-muffs.
The calendar features a different pair of ear-muffs each month, each one in a new and provocative location. One pair is taking a steamy shower. Another is lazing on a sun-drenched beach. Another has gone all ‘Wild Thing’ and is splashing around in the suds as it washes a car.
The limited edition calendar will be available for $10 at all STIHL Shops across New Zealand and all proceeds will go to the National Foundation for the Deaf.
Executive Creative Director – Toby Talbot
Head of Art/Art Director – Dave Brady
Creative – Joe Hawkins
Retouching – Gordon Moir
Designer – Casey King
Spid – Photographer
7 Comments
Sexy
Oh. So it’s a pun on ‘muff’. Right.
i hate it
Stupid (pun) but clever (media). As ideas go, it’s a bit of an oxymoron. Reckon the word play will be lost on your average Cannes. But fuck ’em. I like it.
It may get a smile and some ‘hey look at this’ from the target market, which is all good. But I doubt very much whether anyone will keep it as a ‘constant year long reminder’. The wall space will be used for a genuine cheesecake calendar.
Next year will you do one with a tart leaning against a bar?
lame and a half of full cream lame.
yet another campaign that they got some poor schmuck photographer to do for nix
nice one,