Ogilvy and Bullet PR launch social media marketing practice Ogilvy 360s Digital Influence
Ogilvy NZ and Bullet PR have today joined forces to create a new digital engagement and social media marketing practice, Ogilvy 360s Digital Influence.
Drawing on the proven technical expertise of Ogilvy Digital and Bullet PR’s extensive experience in online communications, Ogilvy 360s Digital Influence offers clients a combination of digital communications, web development, search and social media marketing.In addition, Bullet PR joins Ogilvy NZ, merging Ogilvy PR’s business into the one brand, Bullet PR, offering full service consumer PR, experiential marketing and corporate communications.
Greg Whitham, Head of Ogilvy Interactive and newly elected chair ofCAANZ Digital Leadership Group (left), welcomes the move.
“We have made significant inroads over 2010 – bringing notable presenceto some of our largest clients within the digital social space. Havingthe direct contact and support of a proven industry leader like Bullet PR completes our offering, and willensure that our clients’ share of earned media and word of mouth isdramatically in their favour.”
According to Ogilvy NZ Managing Director, Greg Partington, joining forces with Bullet PR makes sense.
“Over the last few years Ogilvy has built an enviable reputation in the digital space, while Bullet PR has been the leader in online public relations in New Zealand for a long time,” he says. “The combination of these capabilities in Ogilvy 360š Digital Influence gives our clients world class social media marketing, building word of mouth, both on and offline.”
Nicholas O’Flaherty, Managing Director, Bullet PR says that successful communication will always be based on universal principles such as clearly defined strategy, creative smarts, and measurement based on agreed business outcomes.
“But today it’s increasingly clear that a more integrated marketing offering generates the best overall results for clients, and that’s why we’re excited to be part of Ogilvy 360š Digital Influence.”
5 Comments
Simon Doull
360 digital influences to reinvent user-centred synergies integrating AJAX-enabled weblogs and standards-compliant widgets, tag clouds and data-driven folksonomies. Podcasting remixed, long-tail feeds in a designed semantic and networked syndicate of integrated dynamic effects for shared communities.
The only thing Ogilvy has proved in 2010 is their ability to lose clients, and write PR releases that show they have their heads in the sand. It all smacks of a sinking agency that’s desperately trying to tread water.
Well done Nicholas.
Ogilvy is the worst digital offering in NZ