Auckland City Council finds a way to beautify Auckland’s rubbish via Colenso BBDO NZ
December 21 2010, 11:46 am | | 13 Comments
Rubbish is never going to disappear, but Auckland City Council have found a way to make it beautiful. With the help of Colenso BBDO they’ve turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside.
The ‘Beautify your City’ campaign was created to make Auckland a more beautiful city. Illegal dumping has been prevented by placing flowerbeds on targeted areas and businesses have been educated, with a kit delivered by council ambassadors.
With every business in the CBD receiving the bags, Auckland’s city streets transformed overnight.
Top: After photo
Below: Before photo
![before_bags[1].jpg](https://campaignbrief.co.nz/wp-content/uploads/sites/4/2010/12/beforebags5B15D.jpg)
13 Comments
scamsters
I’d love to think that people putting out their trash would line it up perfectly!
Move on from the council stuff guys. I think you’re better than that.
BBDO has officially jumped the shark.
This is the sort of scam people did in the mid-nineties. Come on guys, you’re better than this.
This is weak desperate work. A long long way from where you’ve been.
Hot and cold agency results week I see. Signs of desperation all neatly lined up on the footpath.
S-C-A-M… next.
Nice work Kev
Nice use of DDB’s ‘Filthy Rich’ concept for Lotto. Big pat on the back then aye.
Rubbish is found in piles, not lines.
The rubbish truck doesn’t curb crawl lines of rubbish.
What mythical land of rubbish are you living in?
If I see your stupid green bags out and about, I am going to leave a note on them clearly stating what company and who has wasted the irate rubbish mans time.
With this information, they will no doubt come in and kick your face.
hang on.. isn’t it illegal to dump rubbish on the curb, no matter how green and pretty it is?
Earth to Colenso….
Wow. How lucky that red car got the exact same park as last week. AMAZING!
Before and after shots taken on the same rainy day.
Yet the city streets were transformed overnight…
What a scam.
The way those $2 shop owners arrange their rubbish our city streets will be “transformed” into piles of green waste.
Yes. I’m bored. It’s the last day of work and I’ve got nothing to do.