Tracta gives Humane treatment in new campaign

Tracta. The Heartland Agency in Napier, New Zealand, released it latest campaign this week for the Humane Society Inc, Auckland. The series of posters are designed to raise awareness for having your pet spayed or neutered and will be appearing in vets waiting rooms as well as in print.

The team behind the campaign was creative director Chris Howden and art director Maire Lander. Client Jill O’ Keefe of the Humane Society Inc, Auckland says she was delighted to work once more with Howden – who worked together on the Humane Society at Ogilvy over 10 years ago.