BurgerFuel and L&P launch storewide campaign using location-based app Foursquare

April 18 2011, 11:33 am | BY Lynchy | 4 Comments

Screen shot 2011-04-18 at 9.38.42 AM.pngBurgerFuel will pioneer location based social media in New Zealand this month launching a nationwide promotion featuring L&P. BurgerFuel will use location based social media platform Foursquare in what will be the first campaign of this nature and magnitude in New Zealand to date.

The promotion will give Foursquare users a free L&P in the classic brown glass bottle when they ‘check in’ at any BurgerFuel and buy a Bacon Backfire, Bastard or any other burger for that matter. BurgerFuel and L&P are two Kiwi icons founded on the innovative ‘number 8 wire’ mentality. This is the perfect fit for the two brands to complete a undeniably classic Kiwi combo – BurgerFuel with L&P.

Foursquare, not to be confused with the cornershop dairy, now has over8 million users across its a social media network and works along thelines of Twitter and Facebook. It incorporates GPS technology andgame-like mechanics as users “check in” to any location, telling theirfriends where they are, what they’re doing and even earning themaccolades (known as badges) or rewards as they share their experienceswith their online social sphere.

Foursquare is being touted by many across the globe as the next Twitterwith its founder, Dennis Crowley, hailed as the ‘The New King of SocialMedia’ on the cover of Wired UK’s July 2010 issue.

BurgerFuel marketing manager Alexis Lam comments that the New Zealandcompany has been experimenting with Foursquare and other social mediaplatforms for a while now. “So far, our customers have said they likewhat we’re doing in the social media space, so we’re more than happy topush new ideas that add to the BurgerFuel experience using channelsthat suit their lifestyles and their outlook. Even before that, I don’tthink businesses in general can ignore the Foursquare concept whenthere are over 2.5 million check-ins per day.”

To participate in this phenomenon the Foursquare app is available forfree download on iPhone, Android, BlackBerry and other GPS capablesmartphones.