Farm Scene Investigators: Hamilton agency KingSt turns forensic for Altum brand launch

To launch Altum (previously Summit Quinphos), and their strategic positioning of “optimising production by examining every aspect of your farm’s nutrient cycle” KingSt Hamilton developed a humorous, tongue-in-cheek campaign that likens Altum Sales Consultants to specialist forensics experts  – Farm Scene Investigators (F.S.I).

VIEW THE COMMERCIAL

The F.S.I. team literally examines all your farm’s biological evidence and farm practices – building a case for a Whole Farm Nutrient Management Plan. By scrutinising and maximising, every stage of a farm’s nutrient cycle – Animal – Effluent – Soil – Plant – Altum drive efficiencies for greater production outputs.

Creative director/writer: Tony Aubrey, Konrad Smith