The Experiential Marketing Association of NZ hold inaugural meeting
New Zealand’s burgeoning experiential marketing community came together last week for the first official bi-monthly function of the Experiential Marketing Association of NZ, held in the refined surrounds of Cosh Bar in Ponsonby.
The event provided a forum for the now 12 member agencies of EMANZ to get together, talk industry news and issues and to share invaluable insights and contacts with event organisers, suppliers and venues.
EMANZ’s remit is to showcase and reward best practice in the industry, provide a code of practice that ensures better relationships with city councils, venues and event organisers as well as providing an active forum for members to share ideas and to find costs savings for their clients.
At the event the executive committee chair was handed from Copper Brand Experience’s Megan Clark who leaves to take up her role as chairperson at the CAANZ Marcoms Leadership Group. The six-month revolving chair now passes to Mark Pickering of the newly formed agency FLUXX – Ideas in Motion.
“Megan has done a tremendous job bringing the organisation through its early days and we’re finally at a stage where we can now push on with our many new members to lift the bar in delivery of experiential campaigns and to raise its profile as one of the most effective communication channels available to marketers.
“The industry has a massive period ahead with the RWC and we want to provide all of our clients with the best ideas, service and delivery of campaigns and prove the value and ROI that can be obtained through working with EMANZ members in the experiential channel,” Mark says.
For membership and committee information and further details on EMANZ, please contact Mark Pickering or call 09 965 3683.
1 Comment
I trust that it was an experience.