Colenso BBDO, Auckland’s ‘Doggelganger’ takes out Digital Grand Prix at Spikes Asia Awards
Colenso BBDO, Auckland took out the won the Digital Grand Prix for its Pedigree Adoption Drive ‘Doggelganger’ campaign at the Spikes Asia Awards, held last night in Singapore. The same work also won a Gold in the category, one of only five awarded on the night.
Colenso BBDO also won one of two Golds in the Mobile category, for Westpac ‘Impulse Saver’.
Sister shop Clemenger BBDO, Melbourne took out both the Promo & Activation Grand Prix and PR Grand Prix for its NAB ‘Break Up’ campaign.
DDB won Network of the Year (pictured) and O&M Kuala Lumpur took out the agency of the year title.
The ‘Doggelganger’ campaign matched homeless dogs with new owners via a web application analysing the user’s facial features and matching the person to a canine equivalent.
Colenso BBDO planning director, James Hurman – who attended the awards – says it is great seeing New Zealand performing so well on the international stage: “We’re proud to see our work, like Doggleganger and Impulse saver, being recognised at this level – work with digital at its heart, and work that’s had a real impact on changing consumer behaviour.”
The Westpac Impulse saver mobile application continued to receive accolades winning Gold in the mobile category, while the DB Breweries TVC, Beer – the untold story won Silver in the Film and Craft Film Categories.
Colenso’s Rear view girls Levis Strauss was also recognised in both the Film and Media categories taking away Bronze awards.
Executive Creative Director, Nick Worthington represented Colenso at the awards and was on the jury for a number of categories: “Competition was intense at this year’s awards and all accolades presented by the juries were strongly contested. There is a lot of great work coming out of Asia Pacific and it is great to have our work recognised alongside the best in the region,” says Worthington.
Overall, Australia performed much better than New Zealand with the Aussies scoring three of the six Golds awarded in Promo & Activation: Leo Burnett, Sydney won for Bundaberg Rum ‘Water Mark’, Whybin]TBWA\Tequila Sydney won for NRMA ‘My car is your car’, and Leo Burnett, Melbourne scored Gold for Scope ‘See the person, not the disability’.
Scope also won Gold in the Film category, one of only two awarded on the night, and Gold in Film Craft (for best use of music), also one of only two awarded.
NAB ‘Break Up’ also won Gold in the Media category, one of 15 awarded, as did the TAC ‘A town called Speedkills’ campaign via Naked Communications, Sydney.
In the Direct category Australia scored the only Golds awarded: Whybin]TBWA\Tequila Sydney won for NRMA ‘My car is your car’, and Leo Burnett, Melbourne scored Gold for Scope ‘See the person, not the disability’.
Grey Melbourne won the only Gold in the Integrated category, for TAC ‘The Ripple’ Effect’.
JWT Melbourne picked up a Gold in the Design category for ‘Stories from the Street’ for the Melbourne Writers Festival.
Australasia scored the only two Golds in the Mobile category, one for Westpac ‘Impulse Saver’ via Colenso BBDO, Auckland, the other for the Pedigree Dog-A-Like’ App via Whybin\TBWA\Tequila, Sydney.
SILVER WINNERS
Film
Colenso BBDO Auckland: Beer -The Untold Story (DB Breweries)
Film Craft
The Sweet Shop Auckland: Lucky Dog (NZ Lotteries Commission)
Revolver Sydney: Unpopular (National Australia Bank)
Revolver Sydney: Beer – The Untold Story (DB Breweries)
Revolver Sydney: PANYEE FC (TMB Bank Public Company)
DDB Sydney: Making Tracks – Episode 1 (Tourism Australia)
DDB Sydney: Making Tracks – Episode 2 (Tourism Australia)
DDB Sydney: Making Tracks – Episode 3 (Tourism Australia)
DDB Sydney: Making Tracks – Episode 4 (Tourism Australia)
Media
Naked Communications NZ: The Powerade Challenge (Coca-Cola Oceania)
JWT Melbourne: Stories from The Street (Melbourne Writers Festival)
Digital
DDB Auckland: Share the Joy (Cadbury)
Leo Burnett Sydney: Spotlight (Australian Bureau of Statistics)
Soap Creative Sydney: World’s Biggest Pac-Man (Namco-Bandi, Microsoft)
Integrated
Leo Burnett Sydney: Water Mark (Diageo Australia)
Direct
Whybin\TBWA\Tequila Sydney: My Car is Your Car (IAG:NRMA,SGIO, SGIC)
Promo & Activation
Leo Burnett Sydney: Water Mark (Diago Australia)
Whybin\TBWA\Tequila Sydney: My Car is Your Car (IAG:NRMA,SGIO,SGIC)
This won 2 silver)
BRONZE WINNERS
Film
BWM Sydney: 3 in 1 (Selleys)
JWT Melbourne: Writers Block (Melbourne Writers Festival)
Whybin\TBWA Auckland: Give Your All – Papier Mache (Adidas/NZRU)
Whybin\TBWA Auckland: Give Your All – Wool Black (Adidas/NZRU)
Film Craft
CIRKUS Auckland: Fun Facts (Thien Long)
The Sweet Shop Auckland: Fair Story (Fairtrade)
DDB Auckland: Share the Joy (Cadbury)
Revolver Sydney: Glass Blower (Lion Nathan)
(This won 2 bronze)
Revolver Sydney: PANYEE FC (TMB Bank Public Company)
DDB Melbourne: Breathe (Care Australia)
FINCH Sydney: Half Cut (Origin Energy)
Prodigy Sydney: Witnessing History – South Africa (Mastercard)
Media
Naked Communications NZ: The Powerade Challenge (Coca-Cola Oceania)
Colenso BBDO Auckland: Rear View Girls (Levi Strauss & Co San Francisco)
JWT Sydney: Sushi Train (Japan Appeal)
Digital
DDB Auckland: Share the Joy (Cadbury)
Leo Burnett Sydney: XV Rescue (Subaru Australia)
(This won 2 bronze)
Clemenger BBDO Sydney: Threat (Smith’s Snackfoods)
Leo Burnett Sydney: Spotlight (Australian Bureau of Statistics)
Integrated
DDB Auckland: Believe (Lion Breweries)
DDB Auckland: Share the Joy (Cadbury)
Direct
Colenso BBDO Auckland: Doggelganger (Mars)
DDB Melbourne: Pie Bag (Australian Centre for the Moving Image)
Leo Burnett Sydney: Apple Box (Leo Burnett Sydney)
Leo Burnett Sydney: Water Mark (Diageo Australia)
Promo & Activation
JWT Sydney: Kit Kat IPad 2 Queue (Nestle)
Euro RSCG Sydney: Sponsor the While House (Reckitt Benckiser)
Outdoor
JWT Melbourne: Stories from the Street (Melbourne Writers Festival)
Radio
DDB Auckland: Panic Station (Coastguard NZ)
P.R.
Euro RSCG Sydney: Sponsor the White House (Reckitt Benckiser)
Mobile
Will O’Rourke Sydney: This V That (TedXSydney)