Public urged to speak up against drink driving in new spot via Clemenger BBDO Wellington
When partying down and chilling with your mates, the last thing you want to be is a killjoy. But once you consider the outcome of saying nothing to your drunken buddy who is about to drive, the grim truth unfolds.
The Sweet Shop’s director Steve Ayson and Clemenger BBDO Wellington paint a charmingly real and funny image for NZTA of what it might be like to say nothing – making speaking up, the far better option.
‘The Inner Battle’
Client: NZTA
Agency: Clemenger BBDO, Wellington
Executive Creative Director: Phillip Andrew
Senior Writer: Bridgid Alkema , Mitch Alison
Senior Art Director: Bridgid Alkema
Agency Producer: Martin Gray
Assistant Producer: Georgina Otto
Production Company: The Sweet Shop
Director: Steve Ayson
Chief Executive Officer: Paul Prince
Managing Director: George Mackenzie
Global Executive Producer: Sharlene George
Executive Producer: Fiona King
Producer: Larisa Tiffin
Director of Photography: Crighton Bone
Directors Assistant: Damien Shatford
Production Designer: Guy Treadgold
Editor: Peter Scribberas @ The Butchery, Melbourne
Post Production: Toybox, Auckland
22 Comments
Saw it last night and liked it a lot.
I like it. Well handled.
Surprisingly, I really liked that. I think the awkward internal monologue is cool.
Nice
I find it insulting to a lower socio-demographic.
Finally! Someone has figured out that funny ghosts and chips speak to ‘the youf’ more than morbid death scenes.
fucking awesome. huge respect to the writers.
Really nice piece. Have a feeling that this will be well recieved.
Well done.
Awesome. Nice one guys
Crack up, so good
This is really really great work. Well done everyone, esp you Ayson
very very good, congrats
This is really really great work. Well done everyone, esp you Ayson
While I think it is good, it just seems like it is a piss take on maori.
best thing I’ve seen in a long, long time. I’ve watched it a few times already today.
BOY has a lot to answer for eh bro?
^Exactly what I thought, probably wouldn’t exist without Boy. Good nonetheless.
Boy x Lift Plus = pissing excellence. And faaaaaar superior to the ‘Mantrol’ garbage.
Well said 10:57 Mantrol was complete shit.
I love Ghost Chips.
another waste of tax payers money. why don’t we stop entertaining and start educating.
Overheard on Saturday night… “Yo spoon, I can’t eat your ghost chips. Crash here tonight”
Love it.
And the Gold Axis goes to…