Y&R NZ snares trans-Tasman Quikflix account
Y&R New Zealand has been appointed creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets.
ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries.
Says Jon Ramage, CEO Y&R NZ: “This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want. We’re excited to be part of this new era in entertainment.”
Says Chris Taylor, CEO, Quickflix: “We’re looking forward to working with Y&R NZ on our campaign. They’ve shown us some great creative ways to build our brand and drive subscriptions in both markets. There are lots of opportunities ahead and we’re delighted to be working with Y&R to realise them. New Zealand delivers well above its weight creatively, the new team at Y&R will certainly prove this.”