Social marketing coup for Clems Wellington as Linda Major returns from stint at Assignment

CB Exclusive – Clemenger BBDO Wellington is strengthening its social marketing team, hiring Linda Major as its new Director of Social Marketing.

Major spent over a decade with the agency before leaving last year to join Assignment.

Returning to Clemenger BBDO this month, Major will head the agency’s social marketing team as well as leading a portfollio of government clients including the New Zealand Transport Agency, Ministry of Primary Industry, Ministry of Justice and Inland Revenue.  It is a move that reunites her with the agency at which she won both Cannes and Effie Gold for work with the New Zealand Transport Agency.

Andrew Holt, Clemenger BBDO Managing Director is delighted with the appointment: “Linda is an absolute legend.  She is passionate about making the work better and is adored by her clients and colleagues.  I was gutted when she left last year, but am absolutely thrilled she’s agreed to join us again and lead our social marketing team.

Says Major: “It’s a fantastic role that lets me dive back into some tough behaviour change issues.  Effecting positive social change is challenging, but in the same breath really rewarding; this is the work I love most.  I’m fortunate to work in the social marketing capital of New Zealand and to work with a brilliant team here at Clemenger.”

Adds Holt: “Social marketing has always been a major focus for Clemenger BBDO and I’m delighted to have someone of Linda’s experience and commitment leading our offering for the future.  Linda will help us deliver more effective work for clients seeking to effect social change.”