Whybin\TBWA New Zealand’s ‘Regretgasm’ campaign for nzgirl.co.nz wins Dec/Jan ORCA
It was a happy ending for Whybin\TBWA NZ’s Smeta Chhotu-Patel (left) and Lucy Morgan (right) with their NZ Girl Regretgasm campaign which took out the Dec/Jan ORCA.
The trio of ads takes listeners through impulsive moments of passion and the subsequent regret that can follow. The campaign steers women toward the NZ Girl website to engage in Regretgasm stories, statistics and advice calling for “more love, less regret.”
Judges’ comments included: “Good cut through, high impact and relevance to the target audience and production values are high. Winner”.
Chhotu-Patel and Morgan now go through to the Grande ORCAs to compete for the trips to Cannes Lions and cash prizes. They also get to host the ORCA trophy and receive $500, certificates and a $5,000 radio schedule for NZ Girl.
The ORCAs acknowledge this month’s judges Angus Hennah (Ogilvy), Josh & Jamie (Assignment Group) and Cleve Cameron (JWT).
Entries close on the 15th of each Month (or nearest Monday if the 15th falls on a weekend).
3 Comments
Well done, Lucy!
I ‘d leave that one out of the book.
Good girls! Nice work Smeets!