ZenithOptimedia New Zealand appoints Yvonne Barry and Alex Lawson in business director roles

ZenithOptimedia NZ has completed its senior management team with the addition of Yvonne Barry (right) and Alex Lawson (left) both joining as business directors.

Barry returns to Auckland, and Zenith Optimedia, after time at MediaCom Melbourne running Pacific Brands and Nutricia. Prior to that she headed up the L’Oreal account at ZenithOptimedia having spent five years at Mitchells working with Tourism New Zealand and AMP.

Lawson returns to the agency scene after spells at APN, both in Auckland and Whangarei, and most recently RedYeti Films. He has previously held roles at both MediaCom London and MediaEdge:CIA Auckland. He’s most recently been producing TVC’s, music clips and the award winning surf documentary; Waverider.

Barry takes responsibility for the team on Reckitt Benckiser with Lawson heading up the team on Lion.

Says Sophia Quilian (left), ZenithOptimedia general manager: “We’re committed to having a strong leadership group and both Alex and Yvonne bring the right blend of skills and experience to help us grow the business.”